Unit 1 Investment 2
Text A Who's Afraid of Thinking for Themselves on Investments? 2
Text B How Investment Scams Work 8
Fast Reading Collapsing Investments on College Education 14
Unit 2 Business Culture and Etiquette 18
Text A Business Life Is No Breeze 18
Text B Corporate Culture Shock Is a Big Deal 25
Fast Reading Learn the Rules of Business Etiquette 31
Unit 3 BIZ Negotiations 36
Text A Planning and How to Negotiate 36
Text B Do You Make These Negotiation Mistakes? 42
Fast Reading The Negotiating Table 47
Unit 4 Banking＆Finance 52
Text A The Upcoming Battle for Asian Bank Deposits 52
Text B Study Finds Web Antifraud Measure Ineffective 58
Fast Reading Fed OKs American Express as a Bank Holding Company 64
Unit 5 Human Resources Management 70
Text A When Is an HR Department Necessary? 70
Text B Leadership 76
Fast Reading Game Changers 82
Unit 6 Financial Crisis 88
Text A Is Today's Economic Crisis Another Great Depression? 88
Text B Coping with Financial Crisis 95
Fast Reading Diagnosing Depression 101
Unit 7 Brands and Branding 106
Text A Lessons Learned from the Best Global Brands 106
Text B Hoping for a Global Brand Made in China 113
Fast reading Nokia's China Adventure—Blueprint for Brand Success 118
Unit 8 Entrepreneurship 122
Text A How Cynthia Rubio Turned an Idea into a Million Dollar Business 122
Text B Husband and Wife Entrepreneurs 130
Fast Reading How to Stay Motivated Working from Home 136
Unit 9 Marketing 142
Text A Your Seven-Step One-Day Marketing Plan 142
Text B Dreamers:Got Ideas? 149
Fast Reading Net Gen Transforms Marketing 155
Unit 10 Product Quality and Safety 160
Text A Chinese Consumers Like Safety,Too 160
Text B Bottled Water vs.Tap Water 167
Fass Reading Safety Starts with Temperture Control 172