Unit 1 1
Teaching Reference 1
Part A Why People Work 1
Part BⅠ A Theory About Genius 8
Ⅱ Choosing a Career 8
Ⅲ Four Minutes That Get You Hired 9
Key to Exercises 9
Part A 9
Part B 12
Part C 15
Translation of the Texts 16
Part A 人们为什么工作 16
Part BⅠ 论天才 18
Ⅱ 择业 20
Ⅲ 决定求职成败的4分钟 21
Unit 2 25
Teaching Reference 25
Part A Clothes Make the Man 25
Part BⅠ Do Clothes Make the Man? 32
Ⅱ Style's Hidden Persuaders 33
Ⅲ Fashion Merchandising 34
Key to Exercises 35
Part A 35
Part B 39
Part C 41
Translation of the Texts 42
Part A 衣着改变人的心灵 42
Part BⅠ 果真是“佛要金装，人要衣装”吗？ 45
Ⅱ 时尚的幕后推动者 47
Ⅲ 时装商情 49
Unit 3 52
Teaching Reference 52
Part A Space and Time 52
Part BⅠ Old and New Buildings 56
Ⅱ Medical Technology Puts Biological Clock on Hold 57
Ⅲ Chance and Probability 58
Key to Exercises 59
Part A 59
Part B 62
Part C 65
Translation of the Texts 66
Part A 空间与时间 66
Part BⅠ 旧建筑物和新建筑物 67
Ⅱ 医学技术使生物时钟停摆 68
Ⅲ 机会和概率 70
Unit 4 74
Teaching Reference 74
Part A The Method of Scientific Investigation 74
Part BⅠ The West's Debt to China 80
Ⅱ Nature of Psychology 81
Ⅲ And Now,the Age of Light 82
Key to Exercises 83
Part A 83
Part B 86
Part C 88
Translation of the Texts 89
Part A 科学研究的方法 89
Part BⅠ 西方应当感激中国 90
Ⅱ 心理学的性质 92
Ⅲ 现在是光的时代 93
Unit 5 96
Teaching Reference 96
Part A Clear Only If Known 96
Part BⅠ Friends,Good Friends—and Such Good Friends 102
Ⅱ Understanding Americans 103
Ⅲ How People Communicate 104
Key to Exercises 105
Part A 105
Part B 108
Part C 111
Translation of the Texts 111
Part A 已知才明白 111
Part BⅠ 朋友，好朋友以及很好的朋友 113
Ⅱ 了解美国人 116
Ⅲ 人们怎样交流 118
Unit 6 120
Teaching Reference 120
Part A Europe's Adventure Begins 120
Part B Ⅰ Big Blunders from Big Business 126
Ⅱ Preface to"Service America!" 127
Ⅲ On a Wing and a Hotel Room 128
Key to Exercises 129
Part A 129
Part B 132
Part C 135
Translation of the Texts 135
Part A 欧洲的冒险开始了 135
Part BⅠ 大交易中的大失误 137
Ⅱ 《服务化的美国！》序言 140
Ⅲ 奔波于航班与旅店之间 141
Unit 7 145
Teaching Reference 145
Part A How to Avoid Foolish Opinions? 145
Part BⅠ What's Your Best Time of Day? 151
Ⅱ The Day Language Came Into My Life 152
Ⅲ Mind Power Breakthrough! 153
Key to Exercises 154
Part A 154
Part B 158
Part C 161
Translation of the Texts 161
Part A 如何避免愚蠢的见解？ 161
Part BⅠ 何时是你一天中的最佳时间？ 163
Ⅱ 语言进入我生活的这一天 165
Ⅲ 智力突破 167
Unit 8 170
Teaching Reference 170
Part A The Quick Fix Society 170
Part B Ⅰ Superstitious?Here's Why! 176
Ⅱ The Fine Art ofComplaining 178
Ⅲ U.S. Having Fewer Bad Air Days 178
Key to Exercises 179
Part A 179
Part B 183
Part C 185
Translation of the Texts 186
Part A 追求“应急办法”的社会 186
Part BⅠ 迷信及其起因 188
Ⅱ 投诉的巧妙艺术 190
Ⅲ 美国空气不佳的日子少了 193