第一章 印刷业概览Unit 1 NEW TRENDS IN MEDIA MARKET 2
第1节 传媒市场的新趋势 7
Better Understanding through Further Reading 10
A BRIEF LOOK AT WHY AND HOW THE INDUSTRY DEVELOPED 10
印刷工业发展的原因及进程简述Unit 2 GRAPHIC COMMUNICATION FUNDAMENTALS 13
第2节 图文信息传播基本原理 17
Better Understanding through Further Reading 19
THE DEVELOPMENT COURSE OF ELECTRONIC PUBLISHING IN CHINA 19
电子出版在中国的发展历程Unit 3 BASIC PRINTING METHODS 22
第3节 基本的印刷方法 29
Better Understanding through Further Reading 32
VARIOUS SEGMENTS OF THE GRAPHIC COMMU-NICATIONS INDUSTRY 32
印刷工业门类Unit 4 IMPACT OF ECONOMIC GLOBALIZATION ON PRINTING INDUSTRY 35
第4节 经济全球化对印刷行业的影响 42
Better Understanding through Further Reading 48
PRINTERS'PERSPECTIVES ON GLOBAL OPPORTUNITIES AND THREATS 48
美国印刷企业对全球化的机遇与挑战的看法第二章 印前工艺技术Unit 5 PRINCIPLES OF DESIGN 52
第5节 设计原理 56
Better Understanding through Further Reading 58
ELEMENTS OF DESIGN 58
设计基础Unit 6 USE OF DIGITAL CAMERAS AND SCANNERS AS THE IMAGE INPUT DEVICES IN THE PREPRESS WORKFLOW 63
第6节 印前工艺流程中影像输入设备——数字照相机和扫描仪的应用 66
Better Understanding through Further Reading 69
LOOKING INTO THE FUZZY CRYSTAL BALL 69
窥视模糊的水晶球Unit 7 COLOR REPRODUCTION 72
第7节 彩色印刷 75
Better Understanding through Further Reading 77
MENTAL ASPECTS OF COLOR THEORY 77
色彩理论的心理侧面Unit 8 INTRODUCTION TO COLOR MANAGEMENT 81
第8节 色彩管理概论 84
Better Understanding through Further Reading 86
The Genie in the Bottle 86
魔瓶中的神灵Unit 9 DIGITAL WORKFLOW AND CTP TECHNOLOGY 89
第9节 数字化工作流程及CTP技术 92
Better Understanding through Further Reading 94
Job Planning,Layout and Proofing 94
印件计划、拼版及打样Unit 10 LITHOGRAPHIC PLATES 98
第10节 平印印版 104
Better Understanding through Further Reading 107
LITHOGRAPHIC PLATE COMPOSITION 107
平印印版组成及印版耐印力第三章 平版胶印印刷Unit 11 INTRODUCTION TO MODERN LITHOGRAPHIC OFFSET PRESS 112
第11节 现代平版胶印机概论 118
Better Understanding through Further Reading 121
Multicolor,Perfecting and Small Offset Presses 121
多色胶印机、双面胶印机及小胶印机Unit 12 INKING SYSTEM PRINCIPLES 124
第12节 输墨装置原理 129
Better Understanding through Further Reading 132
THE DAMPENING SOLUTION 132
润版溶液Unit 13 OFFSET PRINT QUALITY CONTROL 135
第13节 胶印质量控制 141
Better Understanding through Further Reading 145
Process Optimization Devices for Sheetfed Offset 145
胶印机工艺过程优化图标第四章 凹版印刷及柔性版印刷Unit 14 THE GRAVURE PRESS AND ITS COMPONENTS 152
第14节 凹印机及其组件 159
Better Understanding through Further Reading 165
WEB-FED GRAVURE FOLDERS 165
卷筒纸凹印折页机Unit 15 WIDE-WEB FLEXOGRAPHIC PRINTING PRESSES 169
第15节 宽幅卷筒纸柔性版印刷机 174
Better Understanding through Further Reading 177
Narrow-Web Flexo Presses 177
窄幅卷筒纸柔性版印刷机第五章 纸张和油墨Unit 16 PAPER AND PAPERMAKING 182
第16节 纸和造纸 189
Better Understanding through Further Reading 194
APPLICATIONS OF VARIOUS SUBSTRATES 194
不同承印物的应用Unit 17 INK AND INK MANUFACTURING 199
第17节 油墨及其制造 204
Better Understanding through Further Reading 207
LITHOGRAPHIC INK PROBLEMS 207
胶印油墨的问题第六章 装订及印后加工Unit 18 HAND AND MACHINE BOOKBINDING 212
第18节 手工和机器装订 220
Better Understanding through Further Reading 223
BOOK COVERS AND COVER DESIGN 223
书籍封面及封面设计Unit 19 WAYS OF FINISHING PRINTED MATERIALS 226
第19节 印后加工的方法 232
Better Understanding through Further Reading 235
OTHER FINISHING METHODS 235
其他印后加工方法第七章 印刷管理Unit 20 PRODUCTION MANAGEMENT 240
第20节 生产管理 245
Better Understanding through Further Reading 249
MANAGEMENT INFORMATION SYSTEMS FOR PRINTERS 249
印刷企业管理信息系统Unit 21 TOTAL QUALITY MANAGEMENT AND THE PRINTING PROCESS 253
第21节 全面质量管理和印刷工艺 258
Better Understanding through Further Reading 263
INTRODUCTION TO ISO 9000 263
ISO 9000概论Unit 22 PRINTING TRADE CUSTOMS 267
第22节 印刷贸易惯例 270
Better Understanding through Further Reading 272
COPYRIGHT LAWS 272
版权法unit 23 PRINTING ESTIMATING FUNDAMENTALS 275
第23节 印刷估价基础 282
Better Understanding through Further Reading 287
INTERRELATIONSHIP OF COST ESTIMATING AND OTHER PLANT DUTIES 287
估价与其他工厂职责的内在关系附录APPENDIX A MODEL FINAL TEST PAPER 290
附录A 模拟试卷APPENDIX B GLOSSARY OF GRAPHIC ARTS TERMS 293