Chapter 1 Introduction to E-Commerce 1
学习指导 1
1.1 Introduction 1
1.2 Electronic Commerce:The Second Wave 2
1.3 Business Models,Revenue Models,and Business Processes 7
1.4 Economic Forces and Electronic Commerce 9
1.5 Identifying Electronic Commerce Opportunities 11
1.6 International Nature of Electronic Commerce 14
Reading Material——Benefits of EC 18
科技英语的特点 20
Exercises 22
Chapter 2 The Internet and World Wide Web:E-Commerce Infrastructure 23
学习指导 23
2.1 The Internet:Technology Background 23
2.2 The Internet Today 32
2.3 Internet Ⅱ:The Future Infrastructure 37
2.4 The World Wide Web 40
Reading Material——The Internet and The Web:Features 45
英语专业词汇的构成 51
Exercises 55
Chapter 3 E-Business Models 56
学习指导 56
3.1 Introduction 56
3.2 Storefront Model 56
3.3 Auction Model 59
3.4 Portal Model 60
3.5 Dynamic Pricing Models 61
3.6 B2B Exchange 64
3.7 B2B Service Providers 65
3.8 Online Trading and Lending Models 66
3.9 Getting a Loan Online 66
3.10 Recruiting on the Web 67
3.11 Online News Services 68
3.12 Online Travel Services 69
3.13 Online Entertainment 70
3.14 Online Automotive Sites 70
3.15 Energy Online 71
3.16 Selling Brainpower 71
3.17 Online Art Dealers 72
3.18 E-Learning 73
3.19 Click-and-Mortar Businesses 74
数学公式的读法（Pronunciation of mathematical expressions） 75
Exercises 77
Chapter 4 Business-to-Business Electronic Commerce 79
学习指导 79
4.1 Introduction 79
4.2 Cost Efficiencies from Automation of Transactions 80
4.3 Economic Efficiency Gains from Intermediation in B2B E-Commerce 81
4.4 Market Structure and Ownership of B2B Intermediaries 85
4.5 Effects of E-commerce on the Organization of Firms 88
4.6 Conclusion 89
Reading Material——Trust,as a main barrier in adoption to B2C E-Commerce 90
常用英汉互译技巧 96
Exercises 100
Chapter 5 Electronic Payment Systems 101
学习指导 101
5.1 Electronic Payments:a Critical Element in EC Support Services 101
5.2 Electronic Cards and Smart Cards 103
5.3 E-Cash and Innovative Payment Methods 106
5.4 E-Checking 107
5.5 E-Billing 108
Reading Material——Stored-Value Cards:Tapping The Teen and Preteen Markets 109
被动语态的翻译技巧 110
Exercises 113
Chapter 6 E-Commerce Security 114
学习指导 114
6.1 Security is Everyone's Business 114
6.2 Basic Security Issues 115
6.3 Types of Threats and Attacks 117
6.4 Managing EC Security 120
6.5 Securing EC Communications 122
6.6 Securing EC Networks 126
Reading Material——Spyware:A Financial Assault Weapon 128
复杂定语（从句）的翻译技巧之一 130
Exercises 132
Chapter 7 Pricing 133
学习指导 133
7.1 The Effects of the 2Is on Pricing 133
7.2 Basic Pricing Strategies 135
7.3 Dynamic Pricing Strategies 138
7.4 Advanced Pricing Strategies 141
Reading Materials——eBay France:The Price(Increase)is Right 143
复杂定语（从句）的翻译技巧之二 144
Exercises 146
Chapter 8 Internet Marketing 148
学习指导 148
8.1 Introduction 148
8.2 Definition and Scope of Internet Marketing 149
8.3 The Seven Stages of Internet Marketing 152
8.4 Critical Success Factors for Internet Marketing Executives 159
英语长句的翻译 161
Exercises 165
Chapter 9 Legal Issues of E-Commerce 166
学习指导 166
9.1 Jurisdiction on the Internet 166
9.2 Contracting and Contract Enforcement in Electronic Commerce 169
9.3 Privacy 172
9.4 Intellectual Property Rights 175
Reading Materials——Information Privacy and Computer Security 179
学术论文的英文写作简介 180
Exercises 182
Chapter 10 E-Logistics 184
学习指导 184
10.1 The CLM Definition of Logistics 184
10.2 E-Logistics:Delivering the Goods in E-Commerce 185
科技论文标题的写法 188
Exercises 189
Chapter 11 Introduction to M-Business Applications 191
学习指导 191
11.1 Introduction 191
11.2 Value Proposition 192
11.3 M-Business Applications 193
11.4 M-Business Technologies 199
11.5 M-Business vs.E-Business Applications 202
11.6 Challenges in M-Business 203
英文摘要的写作技巧 204
Exercises 207
Chapter 12 Launching a Successful Online Business and EC Projects 209
学习指导 209
12.1 Starting a New Online Business 209
12.2 Adding E-Commerce Initiatives or Transforming to an E-Business 213
12.3 Building a Web Site 215
12.4 Opening a Web Storefront 218
Reading Materials——Akamai Technologies 219
英文论文引言的写作技巧 221
Exercises 226
Chapter 13 Building E-Commerce Applications and Infrastructure 228
学习指导 228
13.1 A Five-Step Approach to Developing an E-Commerce Landscape 228
13.2 Criteria for Selecting a Development Approach 231
13.3 Vendor and Software Selection 234
13.4 Usage Analysis and Site Management 236
Reading Materials——Molding a New Vision for E-Commerce at D-M-E 238
求职英语简介 240
Exercises 243
Chapter 14 Case Study of E-Commerce 245
学习指导 245
14.1 Amazon.com 245
14.2 Dell 250
14.3 Alibaba 253
Reading Materials——Ebay:A Business History 258
广告文体简介 260
Exercises 262
参考文献及网站 264