Chapter One 现代旅游 1
Lesson 1 What Is Tourism? 2
什么是旅游 8
Lesson 2 Mass Tourism and New Tourism 14
大众旅游与新旅游 20
Lesson 3 Tourism Organizations 27
旅游组织 34
Chapter Two 旅游者 41
Lesson 4 Defining the Person 42
旅游者的定义 51
Lesson 5 Determining Factors of Tourism 58
影响旅游的因素 68
Lesson 6 Types of Tourists and Their Needs 77
旅游者的类型及其需求 84
Chapter Three 旅行社 90
Lesson 7 Travel Agents 91
旅行代理商 98
Lesson 8 The Tour Brochure 103
旅游宣传册 110
Chapter Four 交通 117
Lesson 9 Air Passenger Transport 118
航空客运 125
Lesson 10 Transportation Mode Selection Decisions 130
交通工具的选择 137
Chapter Five 饭店业 143
Lesson 11 A Brief History of Hospitality 144
饭店业发展简史 152
Lesson 12 Hotel Structure and Staff 158
饭店的组织机构 165
Chapter Six 旅游业的作用 170
Lesson 13 The Economic Effects of Tourism 171
旅游业对经济的影响 176
Lesson 14 The Socialcultural Effects of Tourism 181
旅游业对社会文化的影响 190
Lesson 15 The Environmental Effects of Tourism 196
旅游对环境的影响 204
Chapter Seven 中国旅游 211
Lesson 16 An Assessment of China's Tourism Resources 212
中国旅游资源评价 218
Lesson 17 Domestic Tourism in China:Policies and Development 224
中国国内旅游：政策及发展 230
Lesson 18 China's Tourism:Opportunities,Challenges and Strategies 238
中国旅游业：机遇、挑战与战略 244