《国际商务函电》PDF下载

  • 购买积分:9 如何计算积分?
  • 作  者:刘超编著
  • 出 版 社:北京:北京交通大学出版社
  • 出版年份:2010
  • ISBN:9787512100138
  • 页数:161 页
图书介绍:本教材采用英文撰写,以案例分析为主线,突出可读性和实用性特点。共分十三章,涵盖书信结构、询价与回复、资信调查、促销、报盘与还盘、订单、支付、包装、保险、运输、索赔、代理、商务合同等外贸业务各环节所涉及的信函写作要领和写作技巧。每章附有练习题及答案,以便知识的加强和巩固。

Unit 1 Business Letter-writing 1

Objectives 1

Leading in 1

Structure 2

Layout of Business Letters 4

Envelope Addressing 9

The Tendency of Business Letter-writing 10

The Wav to Master Letter-writing Skills 12

Exercises 12

Unit 2 Establishing Business Relations 14

Objectives 14

Leading in 14

Structure 15

Samples 15

Words and Expressions(1) 16

Words and Expressions(2) 18

Words and Expressions(3) 20

Words and Expressions(4) 23

Words and Expressions(5) 24

Words and Expressions(6) 26

Useful Sentences 27

Exercises 28

Unit 3 E-mail and Fax 32

Objectives 32

Leading in 33

Structure 34

Samples 35

Words and Expressions(1) 35

Words and Expressions(2) 37

Words and Expressions(3) 39

Words and Expressions(4) 40

Words and Expressions(5) 42

Words and Expressions(6) 44

Useful Sentences 45

Exercises 47

Unit 4 Enquiry and Reply 50

Objectives 50

Leading in 50

Structure 51

Samples 53

Words and Expressions(1) 53

Words and Expressions(2) 55

Words and Expressions(3) 57

Words and Expressions(4) 58

Useful Sentences 59

Exercises 60

Unit 5 Offer and Counter-Offer 63

Objectives 63

Leading in 63

Structure 64

Samples 65

Words and Expressions(1) 66

Words and Expressions(2) 68

Words and Expressions(3) 70

Useful Sentences 71

Exercises 72

Unit 6 Conclusion of Business 75

Objectives 75

Leading in 75

Structure 76

Words and Expressions(1) 79

Words and Expressions(2) 80

Words and Expressions(3) 81

Useful Sentences 82

Exercises 84

Unit 7 Packing 89

Objectives 89

Leading in 89

Structure 90

Samples 90

Words and Expressions(1) 91

Words and Expressions(2) 92

Words and Expressions(3) 93

Words and Expressions(4) 95

Useful Sentences 96

Exercises 97

Unit 8 Terms of Payment 100

Objectives 100

Leading in 100

Structure 102

Samples 103

Words and Expressions(1) 104

Words and Expressions(2) 105

Words and Expressions(3) 107

Words and Expressions(4) 108

Words and Expressions(5) 110

Useful Sentences 111

Exercises 112

Appendix 114

Unit 9 Shipment 117

Objectives 117

Leading in 117

Structure 118

Samples 119

Words and Expressions(1) 119

Words and Expressions(2) 121

Words and Expressions(3) 122

Words and Expressions(4) 123

Words and Expressions(5) 125

Useful Sentences 125

Exercises 127

Appendix 129

Unit 10 Insurance 132

Objectives 132

Leading in 132

Structure 135

Samples 136

Words and Expressions(1) 136

Words and Expressions(2) 138

Words and Expressions(3) 140

Words and Expressions(4) 141

Words and Expressions(5) 142

Useful Sentences 143

Exercises 144

Unit 11 Inspection,Complaint and Claim 147

Objectives 147

Leading in 147

Structure 148

Samples 149

Words and Expressions(1) 150

Words and Expressions(2) 151

Words and Expressions(3) 152

Words and Expressions(4) 153

Words and Expressions(5) 154

Words and Expressions(6) 156

Useful Sentences 156

Exercises 157

参考文献 161