Chapter 1 Introduction 1
Advantages and Disadvantages of Presentations 3
Four Perspectives on Presentations 8
Chapter 2 Speech：The Words You Say 13
Adding Flavors to Your Speech 14
Supporting Arguments in Your Speech 21
Critical Error 1：Giving the Wrong Speech 28
Targeting the Audience 29
Recognizing the Purpose 37
Addressing the Occasion 43
Critical Error 2：Drawing Words from the Wrong Well 45
Speaking from Points 46
Memorizing a Speech 49
Reading a Speech 50
Speaking off the Cuff 52
Chapter 3 Structure：The Strategy You Choose 55
Organization of Presentations 56
Transitions in Presentations 60
Depth of Presentations 61
Emphasis in Presentations 64
Critical Error 3：Leaving the Audience at the Dock 66
Anticipating the Audience’s Initial Questions 67
Anticipating the Audience’s Bias 75
Critical Error 4：Losing the Audience at Sea 79
Launching a Ship That Is Not Seaworthy 80
Failing to Warn About Changes in Course 83
Drowning the Audience in Detail 88
Chapter 4 Visual Aids：Your Supporting Cast 93
Projected Slides 98
Writing Boards 102
Films 104
Demonstrations 108
Models，Handouts，and Passed Objects 110
Critical Error 5：Projecting Slides That No One Reads 113
Guidelines for Typography 117
Guidelines for Color 122
Guidelines for Layout 125
Critical Error 6：Projecting Slides That No One Remembers 140
Showing Key Images 141
Showing Key Results 144
Showing the Presentatio’s Organization 144
Critical Error 7：Ignoring Murphy’s Law 153
Rehearsing 158
Arriving Early 159
Accounting for the Worst 161
Chapter 5 Delivery：You，the Room，and the Audience 165
Different Styles of Delivery 166
Opportunity to Improve Delivery 169
Critical Error 8：Not Preparing Enough 173
Preparing Visual Aids 174
Preparing Yourself to Speak 175
Preparing a Speech in Another Language 176
Critical Error 9：Not Paying Attention 178
Paying Attention to the Room 178
Paying Attention to Yourself 181
Paying Attention to the Audience 186
Paying Attention to the Time 189
Critical Error 10：Losing Composure 194
Controlling Nervousness 195
Handling Questions （Even the Tough Ones） 200
Chapter 6 Conclusion 205
Appendix A Checklist for Scientific Presentations 209
Appendix B Design of Scientific Posters 211
Notes 219
Name Index 235
Subject Index 237