Chapter 1 Introduction 1
1.1 Background of the Present Research 1
1.2 Rationales for the Present Research 3
1.3 Obiectives of the Present Research 7
1.4 Outline of the Book 8
Chapter 2 Literature Review 11
2.1 Introduction 11
2.2 Cognitive Approaches to Metaphor 12
2.3 Discourse Approaches to Metaphor 23
2.4 Metaphorical Representation 26
2.5 Metaphorical Representation in Economic and Business Discourse 29
2.6 Summary 39
Chapter 3 A Proposed Theoretical Framework for the Present Research 41
3.1 Introduction 41
3.2 Theoretical Foundations for the Proposed Model 41
3.3 The Proposed Theoretical Framework 52
3.4 Summary 57
Chapter 4 Methodology 59
4.1 Introduction 59
4.2 Data Collection 60
4.3 Identification of Metaphorical Expressions 63
4.4 Categorization of Metaphorical Expressions 66
4.5 Analytical Procedures of the Research 67
Chapter 5 Analysis of Frequent Common Metaphorical Patterns 70
5.1 The Overview of Metaphorical Patterns 70
5.2 Representation of Olympic Economy as a Living Organism 71
5.3 Representation of Olympic Economy as a Journey 108
5.4 Representation of Olympic Economy as Sports and Games 136
5.5 Representation of Olympic Economy as a War 150
5.6 Summary 170
Chapter 6 Analysis of Less Frequent Common Metaphorical Patterns 176
6.1 Representation of Olympic Economy as a Machine 176
6.2 Representation of Olympic Economy as a Physical Environmental Phenomenon 186
6.3 Representation of Olympic Economy as a Building 191
6.4 Representation of Olympic Economy as a Performance 194
6.5 Representation of Olympic Economy as Natural Resources 199
6.6 Summary 201
Chapter 7 Analysis of Particular Metaphorical Patterns 202
7.1 Particular Metaphorical Patterns in Chinese Discourse 202
7.2 Particular Metaphorical Patterns in English Discourse 209
7.3 Summary 212
Chapter 8 Discussion 214
8.1 Shared Mental Model of Olympic Economy 214
8.2 Differences in the Mental Model of Olympic Economy 221
8.3 Summary 231
Chapter 9 Conclusion 233
9.1 Major Findings of the Present Study 233
9.2 Implications of This Study 237
9.3 Limitations and Suggestions for Further Studies 238
References 240