Unit 1 Cultural Diversity in Globalization 2
Lead-in Case 2
An Unwanted Food Service 2
Text Readings 2
Text A:Culture and Cultural Diversity 2
Text B:The Challenge of Globalization 4
Supplementary Reading 6
Defining Culture 6
Group Discussion 8
1．Characteristics of Culture 8
2．Phien Mau,or Webbed Toes（骈拇） 8
Exercises 8
Unit 2 Intercultural Communication 12
Lead-in Case 12
Misunderstanding 12
Text Readings 12
Text A:Intercultural Communication 12
Text B:The Era of Intercultural Communication 13
Supplementary Reading 16
What Does Intercultural Communication Mean? 16
Group Discussion 17
1．Interculturalness:Most or Least 17
2．Writing on the Wall of West Forest Temple 17
Exercises 18
Unit 3 Language and Culture 21
Lead-in Case 21
An Inappropriate Concern 21
Text Readings 21
Text A:Compliments in Chinese and American English(1) 21
Text B:Compliments in Chinese and American English(2) 23
Supplementary Reading 26
The Power of Language in Intercultural Communication 26
Group Discussion 26
1．The West Wind 26
2．Ascending the Stork Tower 27
Exercises 27
Unit 4 Culture and Nonverbal Communication 31
Lead-in Case 31
Not so Close,Please 31
Text Readings 31
Text A:Nonverbal Communication(Ⅰ) 31
Text B:Nonverbal Communication(Ⅱ) 34
Supplementary Reading 37
Territorality 37
Group Discussion 38
1．Modes of Thinking 38
2．Dialogue Between a British Teacher(A)and a Chinese Student(B) 39
Exercises 39
Unit 5 Intercultural Awareness and Adaptation 43
Lead-in Case 43
Chinese Hospitality Overdone 43
Text Readings 43
Text A:If You Are not the One 43
Text B:Friendship Patterns 45
Supplementary Reading 46
Culture Shock and Intercultural Adaptation 46
Group Discussion 48
1．Making Chinese Friends 48
2．Oranges（橘）？ Trifoliate Oranges（枳）？ 48
Exercises 48
Unit 6 Intercultural Communicative Competence 51
Lead-in Case 51
A Gift for the Party 51
Text Readings 51
Text A:Dealing with Conflict 51
Text B:Cross-cultural Ability 53
Supplementary Reading 54
To Develop Respects for Cultural Differences 54
Group Discussion 55
1．Cultural Differences in Speech Acts 55
2．Cultural Values in Expressions 55
Exercises 56
Unit 7 Intercultural Relationship Development 60
Lead-in Case 60
The Gift of a Book 60
Text Readings 60
Text A:Personal Relationships 60
Text B:Family Relationships 62
Supplementary Reading 63
Other Types of Interpersonal Relationships 63
Group Discussion 65
1．Guanxi:Backdoor Practice as Goal-directed Discourse 65
2．Great Master 65
Exercises 65
Unit 8 Interpretation for Intercultural Encounter 68
Lead-in Case 68
An Old Chinese in America 68
Text Readings 69
Text A:Encountering Different Cultures 69
Text B:How Intercultural Encounter Happens? 71
Supplementary Reading 72
Six Principles for Effective Cross-gender Communication 72
Group Discussion 73
1．American Stereotypes of China 73
2．Thinking of My Brother in Shandong 74
Exercises 74
Unit 9 Intercultural Business Negotiation 78
Lead-in Case 78
The Problem of Package 78
Text Readings 78
Text A:Intercultural Business and Corporate Response 78
Text B:Cross-cultural Negotiation 80
Supplementary Reading 83
How to Conduct an Effective Meeting 83
Group Discussion 85
1．American John Wayne 85
2．One Belt and One Road 85
Exercises 85
Unit 10 Intercultural Education 88
Lead-in Case 88
Exchanging Students 88
Text Readings 89
Text A:Classroom Expectation 89
Text B:Top 5 Tips for Academic Success 90
Supplementary Reading 92
Measures Against Academic Misconduct and Dishonesty 92
Group Discussion 95
1．Sunlight at Fingertips 95
2．Better to Travel Ten Thousand Miles than to Read Ten Thousand Books 95
Exercises 96
Bibliography 99
Appendices 101
Appendix 1 Key Words of Intercultural Communication 101
Appendix 2 100 Selected Readings in Chinese Classics 105