Unit 1 Communication Across Cultures 1
Warm Up 2
Reading Ⅰ Intercultural Communication：An Introduction 3
Discovering Problems：Slim Is Beauriful？ 9
Group Work 11
Debate 12
Reading Ⅱ The Challenge of Globalization 12
Writing 17
Identifying Difference：How We Address Each Other 18
Sunvey 20
InterculturalInsight 21
Translation 22
Case Study：Cases 1-4 23
Further Reading Ⅰ Stumbling Blocks in Intercultural Communication 26
Further Reading Ⅱ Communication in the Global Village 31
Unit 2 Culture and Communication 37
Warm Up 38
Reading Ⅰ What Is Culture 39
Fill-in Task 44
Sharing Knowledge：More About Culture 45
Writing 48
Reading Ⅱ Elements of Communication 49
Discovering Problems：Misleading CommercialSigns 56
Matching Task 57
Identifying Difference：Communicating or Communicating Effectively 58
Group Work 59
Translation 60
Case Study：Cases 5-8 60
Further Reading Ⅰ Understanding Culture 64
Further Reading Ⅱ Essentials of Human Communication 68
Unit 3 Cultural Diversity 75
Warm Up 76
Reading Ⅰ Different Lands，Different Friendships 77
Cultural Information：American Friendship 81
Survey 82
Identifying Difference：Family Structure 83
Reading Ⅱ Comparing and Contrasting Cultures 85
Interview 90
Group Work 90
Sharing Knowledge：Confucian Cultural Patterns 91
Writing 93
Intercultural Insight 95
Translation 96
Case Study：Cases 9-12 96
Further Reading Ⅰ Cultural Dimensions 99
Further Reading Ⅱ High-Context and Low-Context Cultures 110
Unit 4 Language and Culture 117
Warm Up 118
Reading Ⅰ How Is Language Related to Culture 118
Fill-in Task 124
Group Work 124
Identifying Difference：Kinship Terms andMore 125
Reading Ⅱ Language-and-Culture，Two Sides of the Same Coin 128
Sharing Knowledge：How to Say “Yes” and“No” 133
Survey 137
Writing 137
Discovering Problems：Translating Across Languages 138
Translation 141
Case Study：Cases 13-16 141
Further Reading Ⅰ The Sapir-Whorf Hypothesis 146
Further Reading Ⅱ Language，Thought，and Culture 150
Unit 5 Culture and Verbal Communication 155
Warm Up 156
Reading Ⅰ Understanding the Culture of Conversation 157
Fill-in Task 161
Identifying Difference：Compliment Response 162
Interview 163
Reading Ⅱ The Way People Speak 164
Group Work 170
Cultural Information：Making Telephone Calls 172
InterculturalInsight 174
Translation 175
Case Study：Cases 17-20 176
Further Reading Ⅰ Cross-Cultural Verbal Communication Styles 179
Further Reading Ⅱ Preferences in the Organization of Verbal Codes 184
Unit 6 Culture and Nonverbal Communication 189
Warm Up 190
Reading Ⅰ An Overview of Nonverbal Communication 190
Matching Task 200
Observation Task 201
Sharing Knowledge：Factors That Influence Touch 202
Reading Ⅱ Gender and Nonverbal Communication 203
Writing 210
Group Work 210
Identifying Difference：Posture and Sitting Habits 211
Cultural Information：How the Japanese Communicate Nonverbally 212
Translation 215
Case Study：Cases 21-24 215
Further Reading Ⅰ Functions of Nonverbal Communication 218
Further Reading Ⅱ Sounds and Silence 222
Unit 7 Time and Space Across Cultures 227
Warm Up 228
Reading Ⅰ The Heartbeat of Culture 229
Identifying Difference：What’s the Rush？ 233
Group Work 235
Debate 236
InterculturalInsight 236
Reading Ⅱ The Language of Space 239
Writing 243
Cultural Information：Home in Various Cultures 244
Sharing Knowledge：Cultures Built Into the Landscape 247
Translation 250
Case Study：Cases 25-28 250
Further Reading Ⅰ Cultural Conceptions of Time 253
Further Reading Ⅱ German Use of Space 257
Unit 8 Cross-Cultural Perception 263
Warm Up 264
Reading Ⅰ French Leave and Dutch Courage 265
Fill-in Task 268
Cultural Information：Who Is Gaijin？ 269
Survey 271
Reading Ⅱ Ethnocentrism and Ethnorelativism 272
Discovering Problems：The Image of Others 276
Group Work 278
Writing 280
Sharing Knowledge：Culture and Perception 281
Translation 284
Case Study：Cases 29-32 285
Further Reading Ⅰ Behaviors That Separate Us 289
Further Reading Ⅱ Stereotype and Prejudice 292
Unit 9 Intercultural Adaptation 297
Warm Up 298
Reading Ⅰ Adapting to a New Culture 298
Interview 305
Sharing Knowledge：Two Views of Culture Shock 306
Discovering Problems：Chinese Students Abroad 308
Reading Ⅱ Overcoming Ethnocentrism in Communication 309
Group Work 313
Test Yourself 314
Identifying Difference：Little Things Where They Differ 315
Debate 316
Translation 317
Case Study：Cases 33-36 317
Further Reading Ⅰ Sojourner Adaptation 322
Further Reading Ⅱ Developing Mindfulness 327
Unit 10 Acquiring Intercultural Competence 333
Warm Up 334
Reading Ⅰ A Culture Learning Story 334
Writing 341
Discovering Problems：First- andSecond-Generation Immigrants 341
Sharing Knowledge：Metaphors of U.S.CulturalDiversity 344
Reading Ⅱ Improving Intercultural Communication 346
Group Work 350
Intercultural Insight 351
Matching Task 353
Identifying Difference：Description，Interpretation，and Evaluation 354
Translation 355
Case Study：Cases 37-40 356
Further Reading Ⅰ The Future of Intercultural Communication 359
Further Reading Ⅱ Intercultural Communication：A Matter of Our Survival 363
Acknowledgements 367