《跨文化交际 英文》PDF下载

  • 购买积分:10 如何计算积分?
  • 作  者:郑晓泉主编
  • 出 版 社:杭州:浙江大学出版社
  • 出版年份:2010
  • ISBN:9787308078832
  • 页数:212 页
图书介绍:本教材内容分三部分,一是介绍文化、交际、跨文化交际的概念,阐述影响跨文化交际活动的因素和如何提高跨文化交际能力;二是通过案例分析,探讨文化差异对跨文化交际的影响;三是具体分析在国际商务活动背景下的跨文化交际。

CHAPTER 1 Understanding Culture and Intercultural Communication 1

1.1 Understanding Culture 1

1.2 Understanding Intercultural Communication 12

Exercises 22

CHAPTER 2 Cultural Differences in Daily Interactivities 25

2.1 Greeting 25

2.2 Addressing 30

2.3 Visiting 35

2.4 Gift-giving 41

Exercises 48

CHAPTER 3 Cultural Differences in Social Value 51

3.1 Politeness 51

3.2 Friendship 59

3.3 Family Relationship 65

3.4 Education 71

Exercises 76

CHAPTER 4 Cultural Differences in Connotative Meanings 80

4.1 Color 80

4.2 Number 88

4.3 Associative Target 95

4.4 Taboo 105

Exercises 114

CHAPTER 5 Cultural Differences in Nonverbal Communication 117

5.1 Nonverbal Communication 117

5.2 Body Language 122

5.3 Paralanguage 130

5.4 Object Language 138

5.5 Environmental Language 144

Exercises 155

CHAPTER 6 Intercultural Communication in Business Situation 157

6.1 Intercultural Business Writing 157

6.2 Intercultural Business Negotiation 168

6.3 Intercultural Business Protocol 176

6.4 Intercultural Design of Advertising and Trademark 184

6.5 Intercultural Marketing Communication 194

6.6 Intercultural Corporate Culture 201

Exercises 208

References 211