《商务英语谈判》PDF下载

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  • 作  者:陈准民,陈建平总主编;张立玉,陈珞瑜编著
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2011
  • ISBN:704032024X
  • 页数:345 页
图书介绍:本书旨在帮助读者掌握商务谈判基本用语,熟悉各种商务谈判活动,了解商务谈判活动背景及常识,程序变换,扩充商务知识,扩大专业词汇,训练谈判基本技巧及提高谈判能力和商务谈判分析处理能力。本教材以实用,适用为编写原则,提供各种书面及口语实用商务活动内容,取材真实,内容新颖,信息丰富,有助于进行有效的谈判训练;系统地讲解各种商务活动特点及谈判技巧。通过对本教材的学习,读者能了解和掌握国际商务谈判的基本原则和技巧,并能流利地用英语进行商务沟通、完成商务谈判。

Chapter One An Introduction to International Business Negotiation 1

Chapter Two Establishing Business Relations 13

Chapter Three Negotiations on Price(Ⅰ)Inquiries 31

Chapter Four Negotiations on Price(Ⅱ)Offers and Counter-offers 46

Chapter Five Negotiations on Placing and Executing Orders 70

Chapter Six Negotiations on Payment Terms 87

Chapter Seven Contract 126

Chapter Eight Negotiations on Packing and Inspection 156

Chapter Nine Negotiations on Logistics 179

Chapter Ten Negotiations on Insurance 207

Chapter Eleven Negotiations on Disputes Settlement 230

Chapter Twelve Negotiations on Agency 254

Chapter Thirteen Negotiations on Inviting Tender and Bidding 275

Chapter Fourteen Cross-cultural Diversities in International Business Negotiation 291

Chapter Fifteen International Business Negotiation in the Era of Internet 307

Keys 315