导论 大众文化和大众文化批评 1
Chapter 1 Consumer Culture:The Passion of Consumption and the Consumer Society 12
Lesson 1 The Signs of Shopping 12
Lesson 2 The Haunted Superstore 18
Lesson 3 Blue Jeans 26
Historical Perspective:Fashion 34
Chapter 2 Advertising:The Signs of Advertising in America 44
Lesson 4 Masters of Desire:The Culture of American Adertising 44
Lesson 5 Advertising's Fifteen Basic Appeals 56
Lesson 6 With These Words I Can Sell You Anything 66
Historical Perspective:Advertising 76
Chapter 3 Pop Music:Excitements,Emotions and Controversies 84
Lesson 7 Hip-Hop Nation:There's More To Rap Than Just Rhythms and Rhymes 84
Lesson 8 Rock'N'Revolt 94
Lesson 9 The Lessons of Presley's Hips 102
Historical Perspective:Music 106
Chapter 4 Television:The Cultural Impacts of Television 114
Lesson 10 Televison and Cultural Behavior 114
Lesson 11 Life According to TV 123
Lesson 12 Soaps Day and Night 132
Lesson 13 The Opera Winfrey Show and The Talk Show Furor 142
Historical Perspective:Television 151
Chapter 5 Sports:The Cultural Implications in American Sports 165
Lesson 14 Sports and the American Dream 165
Lesson 15 Jockpop:Popular Sports and Politics 170
Lesson 16 The Black and White Truth about Basketball 180
Historical Perspective:Sports 187
Chapter 6 Film:Making Hollywood Dreams 199
Lesson 17 Creating the Myth 199
Lesson 18 The Western 208
Lesson 19 Asian Women in Film:No Joy,No Luck 214
Lesson 20 The Way We Are 223
Historical Perspective:Film 232
Chapter 7 American Icons:The Worshipped Characters for the Public 243
Lesson 21 Be Like Mike?Michael Jordan and the Pedagogy of Desire 243
Lesson 22 What Makes Superman So Darned American? 250
Lesson 23 Our Barbies,Ourselves 258