Unit 1 Global Trade 1
Text A Global Trade：The Road to Ruin 2
Text B After Six Years,the Global Trade Talks Are Just That：Talk 7
Supplementary Reading No End of Free Trade 12
Test Yourself 16
Unit 2 Tourism Today 22
Text A The Tour of Duty 23
Text B Eco-Friendly Resorts：Into the Woods 28
Supplementary Reading Much Greater Paris 33
Test Yourself 37
Unit 3 Digital Marketing 43
Text A When Digital Marketing Campaigns Actually Work 44
Text B Digital Marketing—What Does It Really Mean?Insights from Nine Brand Digital Marketers 48
Supplementary Reading Adidas：Another Winner at the World Cup? 53
Test Yourself 56
Unit 4 TV Ads and Web Ads 59
Text A Corny Ads,Nice Revenue 60
Text B What Works in Online Video Advertising? 65
Supplementary Reading This Is Your Brain on Advertising 70
Test Yourself 73
Unit 5 International Transportation 79
Text A International Air Transportation 80
Text B Shipping 85
Supplementary Reading A Section from Logistics and Fulfillment for E-Business 90
Test Yourself 92
Unit 6 Telecommunications 99
Text A Last Call：Can Nokia Compete with Apple and Android? 100
Text B How Fast Will Your Internet Be in 2020？ 105
Supplementary Reading How Cloud Computing Will Change Business 110
Test Yourself 113
Unit 7 Intellectual Property Protection 119
Text A Intellectual Property Law and Employees 120
Text B Smartphones Are the Latest Patent Battleground 125
Supplementary Reading Copycats vs.Copyrights 130
Test Yourself 133
Unit 8 Real Estate 137
Text A Ten Tips for Getting a Fair Price on Your Home 138
Text B Should I Buy a House for My Child at College? 143
Supplementary Reading Property Co-Ownership 147
Test Yourself 151
Unit 9 Multinational Companies 155
Text A Motivations to Go Abroad 156
Text B Culture and International Business 160
Supplementary Reading The Benefits of Multinational Companies 165
Test Yourself 167
Unit 10 Banking 171
Text A About Banking 172
Text B The Five Money Mistakes You Don't Know You're Making 177
Supplementary Reading Defend Your Data：Five Online Security Don'ts 182
Test Yourself 185
Unit 11 Foreign Direct Investment 188
Text A South-North FDI：Role Reversal 189
Text B Warren Buffett Invests like a Girl? 194
Supplementary Reading Big Oil Heads Back Home 198
Test Yourself 202
Unit 12 Accounting 207
Text A More Accounting Transparency May Distort Markets 208
Text B Flex Time Flourishes in Accounting Industry 213
Supplementary Reading How Do You Explain Radical Management（or Agile）to a CFO? 217
Test Yourself 221
Unit 13 Personal Finance 226
Text A Mind over Money 227
Text B Top Five Money Mistakes You Should Avoid in College 232
Supplementary Reading The Birth of Bretton Woods 237
Test Yourself 239
Unit 14 International Taxation 244
Text A Two Issues about the US International Taxation Policy 245
Text B As Dot-Coms Go Bust in the US,Bermuda Hosts a Little Boomlet 250
Supplementary Reading International Taxation：Large US Corporations and Federal Contractors with Subsidiaries in Jurisdictions Listed as Tax Havens or Financial Privacy Jurisdictions 255
Test Yourself 258