Lesson One The Principies of Effective Business Communication 1
1．Express ideas clearly 1
2．Keep the message concise 2
3．Adopt a reader-focused approach 2
4．Get the right tone and style 3
5．Have a good command of English 5
6．Have a good command of business knowledge 5
New Words and Phrases 6
Notes 8
Exercises 8
Lesson Two Selection of Media 13
1．Introduction 13
2．Communication media 13
3．Communication etiquette 15
4．Considerations in media selection 17
Abbreviation for Internet Communication 18
Smiley for Internet Communication 19
New Words and Phrases 19
Notes 20
Exercises 22
Lesson Three The Parts and Formats of Business Correspondence(Ⅰ) 25
1．Introduction 25
2．Structure of business letters 25
3．Format of business letters 30
4．Example letters 32
5．Format of envelopes 34
New Words and Phrases 37
Notes 37
Exercises 38
Lesson Four The Parts and Formats of Business Correspondence(Ⅱ) 41
1．Interoffice memorandum 41
2．Fax 43
3．E-mail 44
4．Website 46
New Words and Phrases 48
Notes 48
Exercises 50
Lesson Five Résumé 52
1．Introduction 52
2．Writing strategy 52
3．Communication for results 53
4．Formats and examples of a résumé 54
5．Telephone conversation for interview announcement 60
New Words and Phrases 61
Notes 62
Useful Expressions 63
Exercises 65
Lesson Six Application Letter 68
1．Introduction 68
2．Writing strategy 68
3．Communication for results 69
4．Example letters 70
5．Telephone conversation 73
New Words and Phrases 74
Notes 74
Useful Expressions 75
Exercises 76
Lesson Seven Establishing Business Relations 81
1．Introduction 81
2．Writing strategy 81
3．Communication for results 82
4．Example letters 82
5．Telephone conversation 88
New Words and Phrases 88
Notes 89
Useful Expressions 90
Exercises 90
Lesson Eight Status Inquiry 95
1．Introduction 95
2．Writing strategy 96
3．Communication for results 96
4．Example letters 96
5．Telephone conversation 101
New Words and Phrases 102
Notes 103
Useful Expressions 104
Exercises 105
Lesson Nine Product Inquiry and Reply 109
1．Introduction 109
2．Writing strategy 109
3．Communication for results 110
4．Example letters 110
5．Telephone conversation 116
New Words and Phrases 116
Notes 117
Useful Expressions 118
Exercises 119
Lesson Ten Offer,Counter-Offer and Order 123
1．Introduction 123
2．Writing strategy 123
3．Communication for results 124
4．Example letters 124
5．Telephone conversation 128
New Words and Phrases 128
Notes 128
Useful Expressions 130
Exercises 130
Lesson Eleven Payment Terms 134
1．Introduction 134
2．Writing strategy 135
3．Communication for results 136
4．Example letters 136
5．Telephone conversation 139
New Words and Phrases 140
Notes 141
Useful Expressions 143
Exercises 144
Lesson Twelve Payment by Letter of Credit 147
Part Ⅰ Urging Establishment of L/C 147
1．Introduction 147
2．Writing strategy 147
3．Communication for results 147
4．Example letters 148
New Words and Phrases 149
Notes 149
Useful Expressions 151
Part Ⅱ Amendment of Letter of Credit 151
1．Introduction 151
2．Writing strategy 152
3．Communication for results 152
4．Example letters 152
New Words and Phrases 154
Notes 155
Useful Expressions 156
Part Ⅲ Extension of Letter of Credit 156
1．Introduction 156
2．Writing strategy 156
3．Communication for results 157
4．Example letters 157
5．Telephone conversation 158
New Words and Phrases 159
Notes 160
Useful Expressions 160
Exercises 160
Lesson Thirteen Packing and Shipping Mark 164
1．Introduction 164
2．Communication for results 165
3．Example letters 165
4．Telephone conversation 169
New Words and Phrases 170
Notes 170
Useful Expressions 172
Exercises 172
Lesson Fourteen Shipment 175
1．Introduction 175
2．Writing strategy 175
3．Communication for results 176
4．Example letters 176
5．Telephone conversation 180
New Words and Phrases 180
Notes 181
Useful Expressions 182
Exercises 182
Lesson Fifteen Insurance 185
1．Introduction 185
2．Writing strategy 186
3．Communication for results 186
4．Example letters 186
5．Telephone conversation 189
New Words and Phrases 190
Notes 191
Useful Expressions 192
Exercises 193
Lesson Sixteen Complaints and Claims 195
1．Introduction 195
2．Writing strategy 195
3．Communication for results 196
4．Example letters 196
5．Telephone conversation 199
New Words and Phrases 199
Notes 200
Useful Expressions 201
Exercises 202
Lesson Seventeen Adjustment to Claims 205
1．Introduction 205
2．Writing strategy 205
3．Communication for results 206
4．Example letters 206
5．Telephone conversation 209
New Words and Phrases 209
Notes 210
Useful Expressions 211
Exercises 211
Lesson Eighteen Sales Promotion 215
1．Introduction 215
2．Writing strategy 215
3．Communication for results 217
4．Example letters 217
5．Telephone conversation 222
New Words and Phrases 223
Notes 223
Useful Expreeions 224
Exercises 225
Lesson Nineteen Business Report 229
1．Introduction 229
2．Writing strategy 229
3．Communication for results 230
4．Example reports 230
New Words and Phrases 234
Notes 234
Useful Expressions 235
Exercises 235
Lesson Twenty Business Contracts and Agreements 237
1．Introduction 237
2．Writing strategy 238
3．Communication for results 239
4．Example contracts 239
New Words and Phrases 246
Notes 246
Useful Expressions 248
Exercises 249
Key to the Exercises 251
Reference 273