Chapter 1 Foundations of Management 1
Part Ⅰ Defining Management 3
Part Ⅱ The Essence of Management 5
Part Ⅲ The Development of Management Thoughts 15
Chapter 2 Business Organizations 26
Part Ⅰ Business Planning 28
Part Ⅱ Organization Charts and Organization Structure 33
Part Ⅲ Forms of Business Ownership 39
Chapter 3 Strategic Management 47
Part Ⅰ Strategy and Strategic Management 49
Part Ⅱ The Strategic Management Process 51
Part Ⅲ Levels of Strategy 60
Chapter 4 Organizational Culture 72
Part Ⅰ Getting to Know Organizational Culture 74
Part Ⅱ Identifying Types of Organizational Culture 76
Part Ⅲ Learning to Read Organizational Culture 82
Part Ⅳ Diagnosing Organizational Culture 88
Chapter 5 Management Communication 97
Part Ⅰ Introduction to Communication 98
Part Ⅱ Dimensions of Communication 101
Part Ⅲ Organizational Communication 107
Chapter 6 Operations Management 117
Part Ⅰ Definition and Strategies of Operations Management 119
Part Ⅱ Operations Controls 126
Part Ⅲ Production Processes and Technology 133
Chapter 7 Human Resource Management 139
Part Ⅰ Introduction 141
Part Ⅱ Human Resource Management Activities 144
Part Ⅲ Environmental Concerns and Current Issues 158
Chapter 8 Financial Management 165
Part Ⅰ Accounting and Financial Analysis 167
Part Ⅱ Financing 177
Part Ⅲ Merger and Acquisition 183
Chapter 9 Marketing Management 190
Part Ⅰ Developing and Pricing Products 191
Part Ⅱ Distributing Products 196
Part Ⅲ Promoting Products 203
Chapter 10 Project Management 212
Part Ⅰ Introduction to a Project 214
Part Ⅱ Project Life Cycle 219
Part Ⅲ Project Management 224
Appendix Assessment Guidance 231
Aims 231
Assessment Procedures and Methods 231
Demonstrating Knowledge and Understanding 237
Roles of Student/Assessor 237
Assessment Criteria 238
Bibliography 243