BOOK ONE：THE PRODIGY 1
1．The Pioneers 3
Ⅰ．A ROUGHNECK IN LOVE 3
Ⅱ．BLESS HIS LITTLE HEART 8
Ⅲ．THE HEARST INVASION 16
2．Willie at Large 21
Ⅰ．THE MINERS CAME IN FORTY-NINE 21
Ⅱ．ALLIGATORS，JACKASSES AND CHAMBER POTS 28
Ⅲ．LAYING THE PIPES 40
BOOK TWO：THE HEDONIST 45
1．Startling，Amazing，and Stupefying 47
Ⅰ．TURNING ON THE GAS 47
Ⅱ．WHAT WILL YOU PEOPLE DO NEXT？ 55
Ⅲ．THE LONE WOLF 63
2．The Gee-Whiz Emotion 68
Ⅰ．DISINHERITED 68
Ⅱ．WANT BEANS CHOWDER CODFISH 73
Ⅲ．THE MADHOUSE 82
BOOK THREE：THE WAR-MAKER 91
1．The Invasion 93
Ⅰ．SCIENCE，MURDER AND SEX 93
Ⅱ．THE YELLOW FELLOWS 101
Ⅲ．＂OUR WILLIE＂ ACCUSED 107
2．I＇ll Furnish the War 119
Ⅰ．CRIME AND UNDERWEAR 119
Ⅱ．THE PEANUT CLUB 127
3．The Cuban Joan of Arc 137
Ⅰ．THE POWER OF THE PRESS 137
Ⅱ．ENLIST THE WOMEN OF AMERICA 142
4．The Fate of the Maine 154
Ⅰ．HAIL THEE，CITY BORN TODAY！ 154
Ⅱ．THERE IS NO OTHER NEWS 162
Ⅲ．THE NEAREST APPROACH TO HELL 166
Ⅳ．THE FATE OF COLONEL THENUZ 172
5．Hearst at the Front 177
Ⅰ．UNTERRIFIED ＇MID SHOT AND SHELL 177
Ⅱ．WE MUST BEAT EVERY PAPER IN THE WORLD 183
Ⅲ．THE HORRORS OF PEACE 188
Ⅳ．THE MAGNIFYING GLASSES 193
BOOK FOUR：THE CANDIDATE 203
1．Eye on the White House 205
Ⅰ．THE MAN WITH THE HOE 205
Ⅱ．THE TWENTIETH CENTURY 213
Ⅲ．LAYING MCKINLEY IN HIS BIER 221
2．Hearst for Congress 231
Ⅰ．GET EXCITED，EVERYBODY！ 231
Ⅱ．DEATH IN MADISON SQUARE 238
3．Hearst for President 247
Ⅰ．PURSUIT OF THE GRAIL 247
Ⅱ．THE HEARST＂BARREL＂ 256
Ⅲ．REBEL IN THE RANKS 261
Ⅳ．THE NERO OF MODERN POLITICS 267
4．Moiphy Voisus Hoist 273
Ⅰ．WHICH PUPPET ARE YOU FOR？ 273
Ⅱ．A SHIVER OF APPREHENSION 277
5．The Do-It-Yourself Politician 283
Ⅰ．SAN FRANCISCO IN RUINS 283
Ⅱ．A MOST ARTISTIC DEAL 288
Ⅲ．THE ROOSEVELT HATCHET 296
6．Never Again a Candidate 300
Ⅰ．THE BLOOD OF DESTROYED DEMOCRACY 300
Ⅱ．OPENING PANDORA＇S BOX 306
7．Once More a Democrat 314
Ⅰ．A HOWLING WILDERNESS 314
Ⅱ．THE．38 CALIBER CIRCULATION DRIVE 322
Ⅲ．HEARST AS PRESIDENT-MAKER 326
Ⅳ．THE COLUMBUS HOTEL MYSTERY 333
8．Bathtubs and Printing Presses 341
Ⅰ．LOVED ONLY BY GOD 341
Ⅱ．MEET ME AT THE FAIR 346
9．The Most Hated Man in the Country 349
Ⅰ．HE WANTS WAR，HE WANTS PEACE 349
Ⅱ．RUN LITTLE AMERICAN FLAGS 355
Ⅲ．MISS DAVIES 362
Ⅳ．THE＂SPOKESMAN OF THE KAISER＂ 364
10．How to Make Enemies 368
Ⅰ．THE JELLYFISH AND THE TOAD 368
Ⅱ．A POLITICAL TYPHOID CARRIER 373
Ⅲ．GREETER HEARST 376
Ⅳ．A GREAT LADY PASSES 380
11．The Man With the Brown Derby 383
Ⅰ．THE BEST IS NONE TOO GOOD 383
Ⅱ．PUBLICITY CAN DO ANYTHING 385
Ⅲ．A PESTILENCE THAT WALKS IN THE DARK 387
12．Hope Springs Eternal 393
Ⅰ．THE MUD-GUTTER GAZETTE 393
Ⅱ．SOUTH OF THE BORDER 399
13．The Coup de Grace 402
Ⅰ．PROBLEMS POLITICAL AND MARITAL 402
Ⅱ．PRESIDENTIAL TIMBER 405
Ⅲ．PUBLICITY CAN DO ANYTHING 407
Ⅳ．POLITICAL MURDER 409
BOOK FIVE： THE MEDIEVALIST 413
1．The Great American Enigma 415
Ⅰ．ATTRACTING THE CHIEF＇S ATTENTION 415
Ⅱ．THE ODDITIES OF GENIUS 422
2．Fiscal Anarchy 426
Ⅰ．PUBLICITY CAN DO ANYTHING 426
Ⅱ．THE GLORIOUS SPENDER 428
Ⅲ．A DIPSOMANIAC WITH A BOTTLE 433
3．Unpleasantness 436
Ⅰ．ANOTHER LOST CONVENTION 436
Ⅱ．HEARST BY HIS OWN PETARD 441
Ⅲ．THE DEATH OF THOMAS INCE 444
4．Castle No．2 446
Ⅰ．DON＇T UPSET THE APPLECART 446
Ⅱ．A MILK CAN AROUND HIS NECK 452
Ⅲ．WHEN HE＇S WRONG 454
5．Building the Legend 458
Ⅰ．THE HEARST-MAYER ENTENTE 458
Ⅱ．KING OF HOLLYWOOD 461
Ⅲ．THE INADEQUATE INCOME 464
6．The Mexican＂Documents＂ 467
Ⅰ．SENOR áVILA INVESTIGATES 467
Ⅱ．THE SEWER SYSTEM OF JOURNALISM 474
7．Castle No．3 478
Ⅰ．REACTIONARY RADICAL 478
Ⅱ．TOURISM à LA HEARST 481
Ⅲ．GOD BLESS AMERICA！ 486
Ⅳ．BRISBANE WAS WRONG 489
8．War With France 495
Ⅰ．TOURISM à LA HEARST 495
Ⅱ．NO PUBLIC DEMONSTRATIONS，PLEASE 499
9．Influences Malign and Benign 503
Ⅰ．A WORLD OF MADNESS 503
Ⅱ．THE HEARST PLAN FOR RECOVERY 508
Ⅲ．A BOMB FOR MISS DAVIES 511
10．Hearst the President-Maker 515
Ⅰ．THE MAN WHO WASN＇T THERE 515
Ⅱ．A NATIONAL CURIOSITY 519
11．Hearst，Hitler and Fascism 523
Ⅰ．TOURISM A LA HEARST 523
Ⅱ．HE HAS TO POSTPONE HIS DINNER 526
12．The King in Residence 532
Ⅰ．ANIMALS HAVE THE RIGHT OF WAY 532
Ⅱ．SH-H-H－DON＇T MENTION DEATH 538
Ⅲ．REVOLT AGAINST HISTORY 544
13．Hell-Bent for Ruin 551
Ⅰ．BUY IT，PRICE NO OBJECT 551
Ⅱ．NO．1 RED-BAITER 555
Ⅲ．CALL IT THE＂RAW DEAL＂ 559
Ⅳ．LANDON TO THE RESCUE 564
BOOK SIX： THE PHOENIX 571
1．The Tottering Throne 573
Ⅰ．SELL，SELL，SELL 573
Ⅱ．END OF AN ERA 576
Ⅲ．THE DISSECTING TABLE 581
2．The Limited Monarch 586
Ⅰ．WHEN ALL THE WORLD IS YOUNG，LAD 586
Ⅱ．CITIZEN HEARST AND CITIZEN KANE 590
Ⅲ．GIMBEL＇S EASY PAYMENT PLAN 593
Ⅳ．CRISIS IN THE NIGHT 598
3．Old Indestructible 600
Ⅰ．THE MAN IN THE GREEN SUIT 600
Ⅱ．STILL THE CHIEF 604
Ⅲ．DOWN THE ENCHANTED HILL 609
4．Long Live the King 611
Ⅰ．LOVE AS BOUNDLESS AS THE SEA 611
Ⅱ．STOP THE PRESSES 618
Ⅲ．THE LAWYERS 620
Ⅳ．THE OBITUARISTS 622
APPENDICES 627
BIBLIOGRAPHY 632
AUTHOR＇S NOTE AND ACKNOWLEDGMENTS 637
INDEX 641