CHAPTER 1 如何做好公关25招 1
A．工商企业促进公关10招 2
B．政府机关增进公关5招 6
C．实用公关10招 8
CHAPTER 2 产业Industries 13
1．社区产业／Industry in the Community 14
2．劳资关系／Management-Labor Relations 17
3．促销／Promoting Sales 19
4．产业与一般大众／Industry and the General Public 22
5．资方和股东／Management and Stockholders 25
6．准投资人 The Potential Investor 28
CHAPTER 3 小型企业 Small Business 31
1．员工／The Employees 32
2．顾客／The Customers 35
3．社区／The Community 38
4．同事／The Colleagues 41
5．供应商／The Suppliers 43
CHAPTER 4 公用事业 Utilities 47
1．消费者／The Consumers 48
2．社区／The Community 51
3．政府／The Government 54
4．处理控诉／Handling a Complaint 57
CHAPTER 5 运输 Transportation 61
1．航空公司／The Airlines 62
2．铁路公司／The Railroads 65
3．巴士公司／The Buses 68
CHAPTER 6 银行 Banks 71
1．员工／The Employees 72
2．顾客／The Customers 75
3．社区／The Community 78
CHAPTER 7 福利机构 Welfare Agencies 81
1．捐赠人／Donors 82
2．义工／Volunteers 85
3．受惠者／Recipients 88
CHAPTER 8 医院 Hospitals 91
1．医院人事／Hospital Personnel 92
2．医生和病人／Doctors and Patients 95
3．义工／Volunteers 98
4．医疗人员与院方／Medical Staff and Management 101
CHAPTER 9 政府 Government 105
1．政府对人民／The Government to the People 106
2．人民对政府／The People to the Government 109
3．招考人员／Recruitment of Personnel 112
4．大使的工作／Embassy Work 115
5．观观／Tourism 118
CHAPTER 10 公立学校 Public Schools 121
1．教师／Teachers 122
2．地方教育委员会／School Board 125
3．顾问委员会／Advisory Committees 128
4．孩童／Children 131
5．全体职工／Staff Employees 134
6．学校的邻居／School Neighbors 137
7．家长／Parents 140
CHAPTER 11 高等教育 Higher Education 143
1．经费需求／Need for Funds 144
2．新鲜人／Freshmen 147
3．学生／Students 150
4．教职员／Faculty and Staff 153
5．社区／Community 155
6．家长／Parents 158
7．校友／Alumni 161
8．维护学术自由／Defending Academic Freedom 164
CHAPTER 12 军力 Military Forces 167
1．後备军人／Reservists 168
2．社区关系／Commun:ty Relations 171
3．新闻界／The Press 174
4．平民雇员／Civilian Employees 177
5．军人团体／Internal Public 180
6．政府团体／Government Public 183
7．供应团体／Supplier Public 186