《企业人类学 应用研究和案例研究》PDF下载

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  • 作  者:张继焦,(马来)文平强主编;黄忠彩总编
  • 出 版 社:北京:知识产权出版社
  • 出版年份:2011
  • ISBN:9787513009058
  • 页数:179 页
图书介绍:本书收录中外学者有关企业人类学的研究论文15篇,主要从企业组织、人力资源管理、消费者行为分析、产品设计、市场营销、广告宣传和沟通策略、企业文化、跨文化管理、国际营销中的跨文化适应、企业的社会责任、企业的地方性和群体性、少数民族企业家等12个领进行研究。

1.Introduction to Enterprise Anthropology:Review and Prospect&Zhang Jijiao 1

2.Entrepreneurship and Innovation,the Role of Clusters,Networks and Institutional Change for China's IT Sector&Meine Pieter van Diik 13

3.Bold Entrepreneurs and Uncommon Enterprises:The Malaysian Chinese Experience&VOON Phin Keong 36

4.Chambers of Commerce and Chinese Business Enterprise in Malaysia&CHIN Yee Whah and LEE Yok Fee 56

5.The Economic and Social Integration of Self-Employed Turkish Immigrants in Finland&?sten Wahlbeck 76

6.Cultural Industry Enterprise by the Indigenous Communities of the North East India and Central Provinces of Canada:a Comparative Study of Tourism Enterprise in the Context of Aboriginal Communities&B. Francis Kulirani 92

7.China's Outbound Tourism and Outbound Tourists&Zhang Jijiao 106

8.Saboteurs at the Biotech Tradeshow:Demonstrable Human Factors Subverting Scientific Enterprise&Lisiunia(Lisa)A.Romanienko 125

9.Corporate Social Responsibility:The Case of an Indian Conglomerate—Endeavors by TCS,A Tata Group Company&Soumyadeb Chaudhuri 145

10.Utilizing Local Characteristic Culture to Do Business:A Case Study of Hainan Longquan Group,China&Yang Hong and Zhang Jijiao 160

11.Regeneration of Forest Resource Based Tribal Enterprise:An Approach towards the Eco-friendly Environment&Chandreyee Roy 170