Unit 1 Globalization 1
Text A The Empire Strikes Back 3
Text B Disney Theme Park 14
Unit 2 Film Industry 22
Text A The Harry Potter Economy 24
Text B China's Investment in Silver Screen 35
Unit 3 Property Boom 43
TextA BetweenaRockandaLivingSpace 45
Text B Building Excitement 56
Unit 4 Information Technology 66
Text A Silicon Valley Visionary Who Put Apple on Top 68
Text B Nokia at the Crossroads：Blazing Platforms 79
Unt 5 Creativity and Innovation 86
Text A The Postmodern Craving for Creativity 88
Text B Design Thinking 99
Unit 6 Commercial Litigation 110
Text A Reducing the Risk of Commercial Litigation in the United States 112
Text B The McDonald's Coffee Lawsuit and Now,the Rest of the Story 124
Unit 7 Mass Customization 137
Text A BMW Drives Germany 139
Text B How Mass Customization Is Changing Our World 152
Unit 8 Crisis Management 164
TextA A Crisis Made in Japan 166
Text B Crisis Management in Belgium：the Case of Coca-Cola 178
Unit 9 Internet and Our Life 189
Text A How Long Will Google's Magic Last？ 192
Text B Has the Internet Brought Us Together or Pulled Us Apart？ 206
Unit 10 Career Planning 213
Text A How to Change the World 215
Text B How Will You Measure Your life？ 230
Unit 11 Financial Crisis 239
Text A Cinderella's Moment 241
Text B Fixing Europe's Single Currency 253
Unit 12 Entrepreneurship 262
Text A Can Red Wine Help You Live Forever？ 264
Text B An Interview with Tim Ferriss-—Author of The 4-Hour Workweek 278