Unit One Introduction and Greeting 1
Part One Listening＆Speaking 1
Ⅰ．Listening Tasks 1
Ⅱ．Speaking Tasks 3
Part Two Text：Introduction and Greeting in Business 5
New Words＆Expressions 6
Exercises 8
Unit Two Job Interview 12
Part One Listening＆Speaking 12
Ⅰ．Listening Tasks 12
Ⅱ．Speaking Tasks 15
Part Two Text：Interview Preparation 16
New Words＆Expressions 17
Notes 19
Exercises 19
Unit Three Business Telephone Manners 23
Part One Listening＆Speaking 23
Ⅰ．Listening Tasks 23
Ⅱ．Speaking Tasks 24
Part Two Text：Business Telephone Manners 26
New Words＆Expressions 28
Exercises 29
Unit Four Entertainment 33
Part One Listening＆Speaking 33
Ⅰ．Listening Tasks 33
Ⅱ．Speaking Tasks 35
Part Two Text：Entertaining Business Guests at Home 36
New Words＆Expressions 38
Notes 41
Exercises 41
Unit Five Company 46
Part One Listening＆Speaking 46
Ⅰ．Listening Tasks 47
Ⅱ．Speaking Tasks 49
Part Two Text：The Largest Fast Food Service Company 50
New Words＆Expressions 52
Note 53
Exercises 54
Unit Six Marketing 58
Part One Listening＆Speaking 58
Ⅰ．Listening Tasks 59
Ⅱ．Speaking Tasks 60
Part Two Text：The Role of Marketing＆Marketing Mix 60
New Words＆Expressions 62
Notes 64
Exercises 64
Unit Seven Products 68
Part One Listening＆Speaking 68
Ⅰ．Listening Tasks 69
Ⅱ．Speaking Tasks 70
Part Two Text：Consumer Products＆Industrial Products 71
New Words＆Expressions 73
Notes 75
Exercises 76
Unit Eight Pricing 80
Part One Listening＆Speaking 80
Ⅰ．Listening Tasks 80
Ⅱ．Speaking Tasks 81
Part Two Text：Pricing Objectives＆Terms Used to Describe Price 81
New Words＆Expressions 83
Notes 84
Exercises 85
Unit Nine Retailing＆Wholesaling 89
Part One Listening＆Speaking 89
Ⅰ．Listening Tasks 89
Ⅱ．Speaking Tasks 91
Part Two Text：Retailing＆Wholesaling 91
New Words＆Expressions 94
Notes 96
Exercises 97
Unit Ten Advertising 101
Part One Listening＆Speaking 101
Ⅰ．Listening Tasks 102
Ⅱ．Speaking Tasks 102
Part Two Text：History＆Roles of Advertising 103
New Words ＆Expressions 105
Notes 107
Exercises 108
Appendix Ⅰ Vocabulary and Expressions 112
Appendix Ⅱ Reference Answers to the Exercises 134
Appendix Ⅲ Tapescripts 152
References 169