Unit 1 Recruitment 1
Unit 2 Performance Appraisal 17
Unit 3 Business Communication 32
Unit 4 Business Investigation 49
Unit 5 Business Entertainment 66
Unit 6 Corporate Culture 80
Unit 7 Branding Strategies 95
Unit 8 Distribution and Pricing 112
Unit 9 Cashflow Management 127
Unit 10 Financial Statements 141
Unit 11 Trade Fair 157
Unit 12 Export Risks 172
Key to Exercises 186