Chapter One Introduction 1
Chapter Two Fundamental Theories of Resource Economy and Experience Economy 13
Section One Resource Economy:Sustainability Outlook 13
Section Two Experience Economy:Tourism Experience Theory 19
Section Three The Evolution Theory of Tourist Attractions 33
Chapter Three General Rules Regarding the Growth of Chinese Tourist Attractions 41
Section One A Common Feature of the Current Successful Modes—Co-existence of Multi Sectors 41
Section Two Symbiosis Helping Form Compact Communities of Tourist Attractions 51
Section Three Key Elements for a Successful Tourism Scenic Spot 57
Section Four New Orientation of Competition:the Competition Between Natural Environment and Social Environment 68
Chapter Four Heritage Management Model—The Preservation and Development of Placeality 76
Section One Tenet of Heritage Tourist Attractions 76
Section Two Placeality—Core of Heritage Tourist Attractions Management 78
Section Three The Three Principles of Maintaining Placeality:Diversity,Integrity and Authenticity 89
Section Four Comprehensive Techniques and Measures of Maintaining Placeality 116
Section Five Placeality Interpretation and Exhibition:Developing and Interpreting 122
Section Six Direction of Placeability Transformation 135
Chapter Five Theater and Stage Model—Flow Experience 141
Section One A Desire Model of"Four-two-three" 141
Section Two Tourist Attractions as Funstribe:I Show,Therefore I Am 145
Section Three Design Principles of Experience Tourism 157
Section Four The Allocation of Refreshing Activity:Extreme Sports as an Example 160
Section Five Some Cases of Experience Design in Tourist Attractions 165
Chapter Six Standardization Management—Green,Classification and Demonstration Management 180
Section One Ecolabel Management 180
Section Two Classified Management—AAAA Scenic Resort Standards 202
Section Three Demonstration Management 210
Chapter Seven Management System Reform 222
Section One Review of the Existing Management System 222
Section Two Challenges Faced by Existing Management Systems 247
Section Three The Cause of the Trouble with Heritage-based Landscapes—Incorrect Power Centralization and Decentralization 265
Section Four Review on the Alternative Project 272
Section Five Proposals on Management Reform of Heritage Resorts—the Theory of"Centralization and Decentralization" 276