PART Ⅰ TEXT 3
1 The Internationalization Process 3
2 The Global Business Environment 17
3 The Worid of International Trade 35
4 Managing Export Operations 61
5 Global Sourcing Strategy:R＆D,Manufacturing,and Marketing Interfaces 83
6 Licensing 105
7 The Design and Management of International Joint Ventures 113
8 International Strategy Formulation 132
9 The Impact of Globalization on the Organization of Activities 149
10 The Evolving Multinational 167
11 The Global Manager 178
12 Managing Government Intervention 196
13 Global Leadership 214
PART Ⅱ CASES ON INTERNATIONALIZATION 227
14 LEO Electron Microscopy Ltd:A Zeiss-Leica Cooperation 227
15 Kenny Rogers Roasters in China 238
16 Palliser Furniture Ltd 250
17 Neilson International in Mexico 264
18 Selkirk Group in Asia 276
19 Russki Adventures 291
20 Samsung China:The Introduction of Color TV 309
21 Cameron Auto Parts(A)—Revised 324
22 Hush Puppies Chile 334
23 Technophar in Viet Nam 350
24 Nora-Sakari:A Proposed Joint Venture in Malaysia 367
25 Mercedes Comes to Alabama 383
26 Where Have You Been?An Exercise to Assess Your Exposure to the Rest of the World's Peoples 392
27 HCM Beverage Company 399
28 Wil-Mor Technologies,Inc 411
PART Ⅲ MULTINATIONAL MANAGEMENT 425
29 Matra-Ericsson Telecommunications 1990 425
30 Toppan Moore 434
31 Black ＆ Decker-Eastern Hemisphere and the ADP Initiative(A) 448
32 GLOBAL Enterprises,Inc 460
33 Honeywell Inc. and Global Research ＆ Development 472
34 Hilti Corporation(A) 493
35 Bristol Compressors,Asia-Pacific 500
36 Matsushita Electric Industrial Ltd. Europe:Sales and Marketing,1994 512
37 DSL de Mexico S.A. de C.V 523
38 Larson in Nigeria—1994 534
39 Mabuchi Motor Co.,Ltd 542
40 Scotch-Brite(3M) 553
41 Enron Development Corporation 563
42 Crisis at Renault:The Vilvoorde Plant Closing(A) 580
43 The Brent Spar Platform Controversy(A) 596
Name Index 609
Subject Index 613