Unit1 1
Part Ⅰ Pre-reading Questions 1
Part Ⅱ Extensive Reading 2
Text A Roles of International Organizations in the Global Economy 2
Text B Story of the International Chamber of Commerce 4
Part Ⅲ Language Skills 7
Part Ⅳ Supplementary Reading:What is the World Trade Organization? 8
Part Ⅴ Test Yourself 9
Unit2 11
Part Ⅰ Pre-reading Questions 11
Part Ⅱ Extensive Reading 12
Text A The Computer and the Poet 12
Text B Getting the Message,at Last 14
Part Ⅲ Language Skills 17
Part Ⅳ Supplementary Reading:What,No Phone? 18
Part Ⅴ Test Yourself 19
Unit3 21
Part Ⅰ Pre-reading Questions 21
Part Ⅱ Extensive Reading 22
Text A Is Trade Good for America? 22
Text B The Farm Fight 25
Part Ⅲ Language Skills 28
Part Ⅳ Supplementary Reading:The Great Trade Routes 30
Part Ⅴ Test Yourself 31
Unit4 35
Part Ⅰ Pre-reading Questions 35
Part Ⅱ Extensive Reading 36
Text A The World As I See It 36
Text B The Battle for Brainpower 38
Part Ⅲ Language Skills 43
Part Ⅳ Supplementary Reading:Masters of the Universe 44
Part Ⅴ Test Yourself 46
Unit5 49
Part Ⅰ Pre-reading Questions 49
Part Ⅱ Extensive Reading 50
Text A Universities and Their Function 50
Text B Global Degrees 52
Part Ⅲ Language Skills 55
Par Ⅳ Supplementary Reading:College Is a Bad Investment 56
Part Ⅴ Test Yourself 57
Unit6 61
Part Ⅰ Pre-reading Questions 61
Part Ⅱ Extensive Reading 62
Text A Traveling Light 62
Text B Patient Travelers 65
Part Ⅲ Language Skills 67
Part Ⅳ Supplementary Reading:The Skeleton Coast 68
Part Ⅴ Test Yourself&. 70
Unit7 73
Part Ⅰ Pre-reading Questions 73
Part Ⅱ Extensive Reading 74
Text A Managers Must Manage 74
Text B You Can't Count on Your Employer 77
Part Ⅲ Language Skills 80
Part Ⅳ Supplementary Reading:Four Ways to Make Sure Your Employees Will Leave 81
Part Ⅴ Test Yourself 82
Unit8 85
Part Ⅰ Pre-reading Questions 85
Part Ⅱ Extensive Reading 86
Text A Wake-up Time 86
Text B The Greatest Salesman in the World 88
Part Ⅲ Language Skills 91
Part Ⅳ Suppiementary Reading:Death of a Salesman 92
Part Ⅴ Test Yourself 94
Unit9 97
Part Ⅰ Pre-reading Questions 97
Part Ⅱ Extensive Reading 98
Text A Starbucks Warms Up to Idea of Advertlsing 98
Text B Squeezed 100
Part Ⅲ Language Skills 103
Part Ⅳ Supplementary Reading:Marketing to the Masses 104
Part Ⅴ Test Yourself 106
Unit10 109
Part Ⅰ Pre-reading Questions 109
Part Ⅱ Extensive Reading 110
Text A Ray Kroc,McDonald's,and the Fast-Food Industry 110
Text B Rolls-Royce in the Flat World 113
Part Ⅲ Language Skills 116
Part Ⅳ Supplementary Reading:The CEO of Nokia Talks About the Challenges That Shaped Him as a Leader 117
Part Ⅴ Test Yourself 118
Unit11 121
Part Ⅰ Pre-reading Questions 121
Part Ⅱ Extensive Reading 122
Text A Supply-chaining 122
Text B 21st-century Clippers 124
Part Ⅲ Language Skills 126
Part Ⅳ Supplementary Reading:Give Globalization a Hand 127
Part Ⅴ Test Yourself 128
Unit12 131
Part Ⅰ Pre-reading Questions 131
Part Ⅱ Extensive Reading 132
Text A What Is a Bank Really for? 132
Text B Online Banking,Is It for You? 135
Part Ⅲ Language Skills 139
Part Ⅳ Supplementary Reading:What Are Central Banks? 140
Part Ⅴ Test Yourself 142
Unit13 145
Part Ⅰ Pre-reading Questions 145
Part Ⅱ Extensive Reading 146
Text A Of Usury 146
Text B African Banks on the Frontier of Finance 148
Part Ⅲ Language Skills 150
Part Ⅳ Supplementary Reading:How Wealth Accumulates and Men Decay 151
Part Ⅴ Test Yourself 153
Unit14 155
Part Ⅰ Pre-reading Questions 155
Part Ⅱ Extensive Reading 156
Text A Despite Housing Slide,Real Estate Sites Sell 156
Text B Zillow(the first part) 158
Part Ⅲ Language Skills 161
Part Ⅳ Supplementary Reading:Zillow(the second part) 162
Part Ⅴ Test Yourself 164
Unit15 167
Part Ⅰ Pre-reading Questions 167
Part Ⅱ Extensive Reading 168
Text A An Introduction to the Stock Market 168
Text B What Makes Stock Prices Go Up and Down? 171
Part Ⅲ Language Skills 174
Part Ⅳ Supplementary Reading:Warren Buffett:How He Does It 175
Part Ⅴ Test Yourself 177
Unit16 181
Part Ⅰ Pre-reading Questions 181
Part Ⅱ Extensive Reading 182
Text A The Danger of Lying in Bed 182
Text B The Fine Print:Insurance 184
Part Ⅲ Language Skills 188
Part Ⅳ Supplementary Reading:European Insurers Get Some Souped-up New Regulations 189
Part Ⅴ Test Yourself 190
Appendix:Key to Test Yourself 192