《商务英语阅读教程 2》PDF下载

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  • 作  者:叶兴国主编
  • 出 版 社:上海:上海外语教育出版社
  • 出版年份:2010
  • ISBN:9787544618595
  • 页数:192 页
图书介绍:本书为“新世纪商务英语专业本科系列教材”中的阅读教材,内容涉及商务英语的方方面面。

Unit1 1

Part Ⅰ Pre-reading Questions 1

Part Ⅱ Extensive Reading 2

Text A Roles of International Organizations in the Global Economy 2

Text B Story of the International Chamber of Commerce 4

Part Ⅲ Language Skills 7

Part Ⅳ Supplementary Reading:What is the World Trade Organization? 8

Part Ⅴ Test Yourself 9

Unit2 11

Part Ⅰ Pre-reading Questions 11

Part Ⅱ Extensive Reading 12

Text A The Computer and the Poet 12

Text B Getting the Message,at Last 14

Part Ⅲ Language Skills 17

Part Ⅳ Supplementary Reading:What,No Phone? 18

Part Ⅴ Test Yourself 19

Unit3 21

Part Ⅰ Pre-reading Questions 21

Part Ⅱ Extensive Reading 22

Text A Is Trade Good for America? 22

Text B The Farm Fight 25

Part Ⅲ Language Skills 28

Part Ⅳ Supplementary Reading:The Great Trade Routes 30

Part Ⅴ Test Yourself 31

Unit4 35

Part Ⅰ Pre-reading Questions 35

Part Ⅱ Extensive Reading 36

Text A The World As I See It 36

Text B The Battle for Brainpower 38

Part Ⅲ Language Skills 43

Part Ⅳ Supplementary Reading:Masters of the Universe 44

Part Ⅴ Test Yourself 46

Unit5 49

Part Ⅰ Pre-reading Questions 49

Part Ⅱ Extensive Reading 50

Text A Universities and Their Function 50

Text B Global Degrees 52

Part Ⅲ Language Skills 55

Par Ⅳ Supplementary Reading:College Is a Bad Investment 56

Part Ⅴ Test Yourself 57

Unit6 61

Part Ⅰ Pre-reading Questions 61

Part Ⅱ Extensive Reading 62

Text A Traveling Light 62

Text B Patient Travelers 65

Part Ⅲ Language Skills 67

Part Ⅳ Supplementary Reading:The Skeleton Coast 68

Part Ⅴ Test Yourself&. 70

Unit7 73

Part Ⅰ Pre-reading Questions 73

Part Ⅱ Extensive Reading 74

Text A Managers Must Manage 74

Text B You Can't Count on Your Employer 77

Part Ⅲ Language Skills 80

Part Ⅳ Supplementary Reading:Four Ways to Make Sure Your Employees Will Leave 81

Part Ⅴ Test Yourself 82

Unit8 85

Part Ⅰ Pre-reading Questions 85

Part Ⅱ Extensive Reading 86

Text A Wake-up Time 86

Text B The Greatest Salesman in the World 88

Part Ⅲ Language Skills 91

Part Ⅳ Suppiementary Reading:Death of a Salesman 92

Part Ⅴ Test Yourself 94

Unit9 97

Part Ⅰ Pre-reading Questions 97

Part Ⅱ Extensive Reading 98

Text A Starbucks Warms Up to Idea of Advertlsing 98

Text B Squeezed 100

Part Ⅲ Language Skills 103

Part Ⅳ Supplementary Reading:Marketing to the Masses 104

Part Ⅴ Test Yourself 106

Unit10 109

Part Ⅰ Pre-reading Questions 109

Part Ⅱ Extensive Reading 110

Text A Ray Kroc,McDonald's,and the Fast-Food Industry 110

Text B Rolls-Royce in the Flat World 113

Part Ⅲ Language Skills 116

Part Ⅳ Supplementary Reading:The CEO of Nokia Talks About the Challenges That Shaped Him as a Leader 117

Part Ⅴ Test Yourself 118

Unit11 121

Part Ⅰ Pre-reading Questions 121

Part Ⅱ Extensive Reading 122

Text A Supply-chaining 122

Text B 21st-century Clippers 124

Part Ⅲ Language Skills 126

Part Ⅳ Supplementary Reading:Give Globalization a Hand 127

Part Ⅴ Test Yourself 128

Unit12 131

Part Ⅰ Pre-reading Questions 131

Part Ⅱ Extensive Reading 132

Text A What Is a Bank Really for? 132

Text B Online Banking,Is It for You? 135

Part Ⅲ Language Skills 139

Part Ⅳ Supplementary Reading:What Are Central Banks? 140

Part Ⅴ Test Yourself 142

Unit13 145

Part Ⅰ Pre-reading Questions 145

Part Ⅱ Extensive Reading 146

Text A Of Usury 146

Text B African Banks on the Frontier of Finance 148

Part Ⅲ Language Skills 150

Part Ⅳ Supplementary Reading:How Wealth Accumulates and Men Decay 151

Part Ⅴ Test Yourself 153

Unit14 155

Part Ⅰ Pre-reading Questions 155

Part Ⅱ Extensive Reading 156

Text A Despite Housing Slide,Real Estate Sites Sell 156

Text B Zillow(the first part) 158

Part Ⅲ Language Skills 161

Part Ⅳ Supplementary Reading:Zillow(the second part) 162

Part Ⅴ Test Yourself 164

Unit15 167

Part Ⅰ Pre-reading Questions 167

Part Ⅱ Extensive Reading 168

Text A An Introduction to the Stock Market 168

Text B What Makes Stock Prices Go Up and Down? 171

Part Ⅲ Language Skills 174

Part Ⅳ Supplementary Reading:Warren Buffett:How He Does It 175

Part Ⅴ Test Yourself 177

Unit16 181

Part Ⅰ Pre-reading Questions 181

Part Ⅱ Extensive Reading 182

Text A The Danger of Lying in Bed 182

Text B The Fine Print:Insurance 184

Part Ⅲ Language Skills 188

Part Ⅳ Supplementary Reading:European Insurers Get Some Souped-up New Regulations 189

Part Ⅴ Test Yourself 190

Appendix:Key to Test Yourself 192