Chapter 1 Culture and Communication 1
Chapter 2 Cross-Cultural Differences and Culture Shock 19
Chapter 3 Verbal Communication 37
Chapter 4 Non-verbal Communication 53
Chapter 5 Stereotype Reduction ＆ Cultural Adaptation 69
Chapter 6 Business Etiquette 85
Chapter 7 Cross-cultural Marketing 105
Chapter 8 Cross-Cultural Conflicts Management 121
Chapter 9 Cross-cultural Business Negotiation 141
Chapter 10 Cross-cultural Human Resources Management 159