UNIT ONE 1
CHAPTER 1 What Is Economics 3
CHAPTER 2 Needs and Wants 18
CHAPTER 3 Supply and Demand 30
CHAPTER 4 Consumer Market in China 44
UNIT TWO 57
CHAPTER 5 What Is International Business 59
CHAPTER 6 Brief History of Business 78
CHAPTER 7 Business Environment 92
UNIT THREE 105
CHAPTER 8 What Is Production 107
CHAPTER 9 Factors of Production 119
CHAPTER 10 Product Life Cycle 132
CHAPTER 11 Product Adaptation and Presentation 149
CHAPTER 12 Product Packaging and Labeling 167
UNIT FOUR 187
CHAPTER 13 International Market Research 189
CHAPTER 14 Market Selection 205
CHAPTER 15 Free Trade 224
CHAPTER 16 Tariff Barrier 239
CHAPTER 17 Non-Tariff Barrier 253
CHAPTER 18 Trade Fairs 271