Part One：Professionalism in Business 2
Introduction 2
1．Managing you rself and you r team 4
1.1 Managing your time 4
1.2 Working in a team 8
1.3 Understanding motivation 12
2．Planning your work 18
2.1 The rational approach 18
2.2 Making decisions 20
2.3 Monitoring and evaluation 26
3．Understanding marketing 30
3.1 Customer focus 30
3.2 Customers and stakeholders 34
3.3 The marketing mix 38
3.4 Pricing 40
3.5 Communication 45
4．Making financial decisions 50
4.1 Understanding costs 50
4.2 What is cash flow? 51
4.3 Making investment decisions 56
5．Operating internationally 61
5.1 Why do companies internationalise? 61
5.2 Why is it complicated? 63
5.3 What do we mean by culture? 65
5.4 Adapt or standardise? 69
Conclusions 72
Closing Assignment 73
References 74
Part Two：World Class English for Business Course Guide 76
Introduction 76
Course components 77
The coursebooks 77
The cassettes 77
Things you need 78
Using the course 79
Timing 79
Organisation of the coursebooks 79
Language used 79
Audio activities 80
Self-assessment 81