《高级商务英语写作》PDF下载

  • 购买积分:10 如何计算积分?
  • 作  者:黄震华主编
  • 出 版 社:北京:中央广播电视大学出版社
  • 出版年份:2013
  • ISBN:9787304064051
  • 页数:249 页
图书介绍:本书图文并茂,适合远程学生使用。除了主要知识点外,课本中增加了导学类内容和辅助性知识。书稿从版式到知识编排,非常灵活生动,是一本适合有一定语言基础的学习者自学的优秀教材。

Chapter One Introduction to Business Writing 1

Module 1 An Overview of Business Writing 4

Module 2 Construction of Effective Sentences and Paragraphs 14

Module 3 Structure of Business Writing 22

Chapter Two Job Hunting 33

Module 1 Resume 37

Module 2 Job Application Letter(Cover Letter) 47

Review and Assessment1 56

Chapter Three Publicity 61

Module 1 Company Profile 65

Module 2 Product Description 73

Module 3 Sales Letter 79

Review and Assessment 2 88

Chapter Four Social Communication 93

Module 1 Letters of Invitation 97

Module 2 Letters of Thanks 105

Module 3 Letters of Congratulation 113

Review and Assessment 3 123

Chapter Five Contract Negotiation 127

Module 1 Inquiry and Reply 131

Module 2 Offer and Counter-offer 139

Module 3 Order and Contract 149

Review and Assessment 4 168

Chapter Six Contract Execution 173

Module 1 Packing 177

Module 2 Shipment and Insurance 184

Module 3 Payment and L/C Amendment 196

Module 4 Complaints and Claims 204

Review and Assessment 5 214

End-of-course Revision 220

Key to Exercises 225