Chapter One The Layout of a Business Letter 1
Forms of a Business Letter 1
Chapter Two Establishing and Promoting Business Relations 14
Introduction 14
Lesson 1 Self-introduction 15
Lesson 2 Request for the Establishment of Business Relations 19
Lesson 3 An Invitation to the Guangzhou Fair 22
Introduction 26
Chapter Three Enquiries and Offers 26
Lesson 4 An Enquiry for Chinese Cotton Piece Goods 27
Lesson 5 An Enquiry for Iron Nails 31
Lesson 6 An Offer 34
Lesson 7 A Special Offer 38
Lesson 8 Asking for Proforma Invoice 41
Lesso 9 Urging the Buyer to Accept the Offer 44
Chapter Four Counter-offers 47
Introduction 47
Lesson 10 Counter-offer on Groundnut Kernels 48
Lesson 11 Persuading the Buyer to Accept the Offer 51
Lesson 12 Declining a Counter-offer 54
Chapter Five Orders and Conclusion of Business 57
Introduction 57
Lesson 13 (A) An Order 58
(B) A Repear Order 59
Lesson 14 Sending a Sales Contract 64
Lesson 15 Confirming a Repeat Order 70
Lesson 16 Counter-signature 74
Chapter Six Payment 77
Introduction 77
Lesson 17 (A) Proposing to Pay by 30 Days L/C 78
(B) Reply 78
Lesson 18 Asking for Easier Payment Terms 82
Lesson 19 Modifying Terms of Payment 85
Chapter Seven Establishment of and Amendment to L/C 89
Introduction 89
(B) Advising the Establishment of L/C 90
Lesson 20 (A) Urging Establishment of L/C 90
Lesson 21 (A) Amending L/C to Allow Partial Shipment and Transhipment 95
(B) Making Amendment to L/C 95
Lesson 22 Asking for Extension of L/C 98
Supplement:A Speciment of an L/C 100
Chapter Eight Shipment 105
Introduction 105
Lesson 23 Packing Requirements 106
(B) Shipping Advice 110
Lesson 24 (A) Shipping Instructions 110
Lesson 25 Urging Shipment 114
Supplement:Incoterms 2000-ICC Official Rules for the Interpretation of Trade Terms 116
Chapter Nine Insurance 119
Introduction 119
Lesson 26 Asking for CFR Terms 120
Lesson 27 (A) Reply to a Request for Excessive Insurance 123
(B) Type of Coverage 123
Lesson 28 Covering Insurance for the Buyer 127
Introduction 130
Chapter Ten Complaints and Claims 130
Lesson 29 Claims for Poor Packing 131
Lesson 30 Complaint of Short Delivery 135
Lesson 31 (A) Settlement of Claim 139
(B) Claim Rejected 139
Chapter Eleven Agencies 145
Introduction 145
Lesson 32 (A) Asking for Sole Agency 146
(B) A Favourable Reply 146
Lesson 33 (A) Exclusive Sales Agreement 150
(B) Sole Agency Agreement 151
Chapter Twelve Electronic Communications 160
1.Telex 160
2.Fax 162
3.E-mail 163
AppendixⅠ Worldwide Business Telex Abbreviations 166
AppendixⅡ Money Abbreviation Table 169
Index 174