《国际商务英语精读》PDF下载

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  • 作  者:马洪,夏慧言主编
  • 出 版 社:北京:对外经济贸易大学出版社
  • 出版年份:2003
  • ISBN:7810782657
  • 页数:323 页
图书介绍:本书为高校教材,选编了当前商贸领域具有代表性的文章,进行了详尽的分析和讲解。

CONTENTS 1

Unit One Ethical Investment 1

Unit Two Franchisee Lifestyles 20

Unit Three Playing Games with Prosperity 45

Unit Four British Manufacturers Can Still Learn fromUncle Sam 66

Unit Five The Quebec Summit 85

Unit Six Can the Scandals Teach Us Anything 106

Unit Seven Remedies for Breach of Contract 129

Unit Eight Production and the Circular Flow 150

Unit Nine Basic Options Concepts 164

Unit Ten World Trade Organization 182

Unit Eleven A Global Euro 199

Unit Twelve The Tale of the Gates Tapes 210

Unit Thirteen Tackling Trade 226

Unit Fourteen Electronic Commerce 239

Unit Fifteen Knowledge Economy 269

Unit Sixteen New Zealand s Competitors in the KnowledgeEconomy (Ⅰ) 289

Key to Exercises 311