《经济管理英语》PDF下载

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作　　者：朱煜明主编
出版社：西安：西北工业大学出版社
出版年份：2003
ISBN：7561216637
页数：476 页

图书介绍：本书是专门为经济管理类MBA研究生编写的专业英语教程。内容涵盖经济管理专业所涉及的宏观、微观经济学、市场营销、运营管理、战略管理、国际贸易与金融、会计与财务、项目管理等方面。

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Section 1 Overview of Management 1

Unit 1 Overview of Management 1

Part 1 Intensive Reading Management Yesterday and Today 1

Notes 10

Part 2 Extensive Reading Introduction to Management and Organizations 11

Notes 22

Exercises 23

Part 1 Intensive Reading Economics:The Foundation of Business 24

Unit 2 The Outline of Economy 24

Section 2 Economics 24

Notes 38

Part 2 Extensive Reading Five Paradoxes of the New Economy 38

Notes 43

Exercises 44

Unit 3 Macroeconomic Problems 46

Part 1 Intensive Reading Macroeconomic Problems 46

Notes 58

Part 2 Extensive Reading A World Without Jobs 59

Exercises 62

Notes 62

Unit 4 Money 65

Part 1 Intensive Reading Money:Introduction 65

Notes 75

Part 2 Extensive Reading SoMuch for the Cashless Society 76

Notes 80

Exercises 81

Unit 5 The Strategic Role of Human Resources Management 84

Part 1 Intensive Reading Human Resources Management at Work 84

Section 3 Human Resources 84

Notes 93

Part 2 Extensive Reading Employee Attitudes and Their Effects 93

Notes 102

Exercises 103

Unit 6 Compensation 104

Part 1 Intensive Reading Establishing Pay Plays 104

Notes 112

Part 2 Extensive Reading Current Trends in Compensation 113

Notes 122

Exercises 123

Part 1 Intensive Reading Training And Developing Employees 124

Unit 7 Training And Development 124

Notes 130

Part 2 Extensive Reading Managerial Development and Training Techniques 130

Notes 137

Exercises 138

Section 4 Marketing 139

Unit 8 The Concept of Marketing 139

Part 1 Intensive Reading What Is Marketing? 139

Part 2 Extensive Reading Swatchmobile:Is the Time Right for Small Cars? 146

Notes 146

Exercises 152

Unit 9 International Marketing 154

Part 1 Intensive Reading Global Marketing in the Twerity-First Century 154

Notes 163

Part 2 Extensive Reading Wal-Mart:Piling High and Selling Cheap All Around the Globe! 163

Exercises 167

Unit 10 International Economies 168

Part 1 Intensive Reading Interdependence of Economies in the Global Marketplace 168

Notes 176

Part 2 Extensive Reading Doing Everybody s Wash-Whirlpool s Global Lesson 177

Exercises 178

Section 5 Operation Management 180

Unit 11 Overview 180

Part 1 Intensive Reading Operation and Operation Management 180

Notes 184

Part 2 Extensive Reading Supply Chain Management 185

Notes 192

Exercises 192

Unit 12 New Product Development 193

Part 1 Intensive Reading Two Common Elements for Succeeding in New Product Development 193

Notes 200

Part 2 Extensive Reading Value Engineering 201

Notes 208

Exercises 209

Unit 13 Planning and Decision 211

Part 1 Intensive Reading Methods of Planning and Decision 211

Notes 224

Part 2 Extensive Reading ERP 225

Notes 237

Exercises 237

Part 1 Intensive Reading The Strategic Management Process 239

Unit 14 An Overview on Strategic Management 239

Section 6 Strategic Management 239

Notes 245

Part 2 ExtensiveReading Legend vs. Dell 246

Notes 250

Exercises 251

Unit 15 Corporate Diversification 252

Part 1 Intensive Reading Why Diversify?Four Decades of Management Thinking 252

Notes 259

Part 2 Extensive Reading Is It Time to Give Up on AOL Time Warner? 260

Notes 263

Exercises 264

Unit 16 Strategies for the Internet Era 265

Part 1 Intensive Reading E-Commerce Business Models and Strategies for the Future 265

Notes 272

Part 2 Extensive Reading Music on the Internet 272

Notes 277

Exercises 278

Unit 17 Accounting 279

Part 1 Intensive Reading Accounting and Internal Control 279

Section 7 Accounting and Financial Management 279

Notes 287

Part 2 Extensive Reading Business Expenses 288

Notes 295

Exercises 295

Unit 18 Financial Management 297

Part 1 Intensive Reading The Fundamental of Financial Management 297

Notes 305

Part 2 Extensive Reading Financial Statements 306

Notes 309

Exercises 310

Unit 19 Investment 311

Part 1 Intensive Reading The Investment Environment 311

Notes 319

Part 2 Extensive Reading Demand and Supply Schedules 320

Notes 326

Exercises 327

Section 8 Project Management 329

Unit 20 Project and Project Management 329

Part 1 Intensive Reading An Overview of Project Management 329

Notes 338

Part 2 Extensive Reading What is Project.Management? 339

Notes 347

Exercises 347

Unit 21 Project Plan and Control 349

Part 1 Intensive Reading Planning Fundamentals 349

Notes 357

Part 2 Extensive Reading Project Control 358

Notes 368

Exercises 369

Part 1 Intensive Reading Project Roles,Responsibility,and Authority 370

Unit 22 Project Management Organization 370

Notes 377

Part 2 Extensive Reading Managing the Project Team 378

Notes 384

Exercises 384

Section 9 Information Management 385

Unit 23 Management Information System 385

Part 1 Intensive Reading Developing a Management Information System 385

Notes 392

Part 2 Extensive Reading Managing Information Technology(IT)for One-to-One Customer Interaction 394

Notes 404

Exercises 405

Unit 24 Information Management Models 406

Part 1 Intensive Reading Information Management During Systems Development:A Model for Improvement in Productivity 406

Notes 414

Part 2 Extensive Reading Four Models for a Decision Support System 416

Notes 428

Exercises 429

Unit 25 Enterprise Resource Planning 431

Part 1 Intensive Reading Enterprise Resource Planning:Developments and Directions for Operations Management Research 431

Notes 438

Part 2 Extensive Reading Issues in Implementing ERP:ACaseStudy 440

Notes 452

Exercises 452

Section 10 Quality Management 454

Unit 26 Quality Management 454

Part 1 Intensive Reading TQM-Total Quality Management 454

Notes 461

Part 2 Extensive Reading The ISO 9000 Family 462

Notes 475

Exercises 476