Unit 1 Corporate Innovation 1
CaseⅠ 1
CaseⅡ 6
Leisure Time 11
Unit 2 International Operations 12
CaseⅠ 12
CaseⅡ 17
Leisure Time 22
Unit 3 Strategic Management 23
CaseⅠ 23
CaseⅡ 28
Leisure Time 34
Unit 4 International Marketing 35
CaseⅠ 35
CaseⅡ 39
Leisure Time 44
Unit 5 E-Commerce 46
CaseⅠ 46
CaseⅡ 51
Leisure Time 56
Unit 6 International Franchising 57
CaseⅠ 57
CaseⅡ 62
Leisure Time 69
Unit 7 Global Supply Chain Management 70
CaseⅠ 70
CaseⅡ 76
Leisure Time 81
Unit 8 Venture Investment 82
CaseⅠ 82
CaseⅡ 86
Leisure Time 91
Unit 9 International Service Outsourcing 92
CaseⅠ 92
CaseⅡ 96
Leisure Time 102
Unit 10 Intercultural Business Communication 103
CaseⅠ 103
CaseⅡ 107
Leisure Time 113
Answer Key 114