Volume One General Knowledge on Hot Spring Tourism 1
Chapter One Hot Spring Culture ＆ Tourism 2
Chapter Two Stepping into the World of Hot Springs 7
Chapter Three Hot Springs around the World 16
Volume Two Service Practice in Hot Spring Sector 33
Chapter Four Front Office Service 34
Chapter Five Bathing Services 52
Chapter Six Food ＆ Beverage Service 76
Chapter Seven Hot Spring Hotel Service 93
Chapter Eight Conference Service 107
Chapter Nine Shopping and Recreation 119
Volume Three Theory and Practice in Hot Spring Management 133
Chapter Ten Marketing in Hot Spring Sector 134
Chapter Eleven Customer Management 166
Chapter Twelve Human Resources Management 180
Chapter Thirteen Corporate Culture Management 198
References 215