Unit 1 Sculpture 1
Reading and Translating 1
Reading A:The Human Figure in History(Excerpt) 1
Reading B:Foreword to an Exhibition 5
Simulated Writing:Commercial Letters 7
Listening and Speaking:Retailing ＆ Shopping 13
Unit 2 Landscape Art and E？ 19
Reading and Translating 19
Reading A:Suzhou:Its Gardens and Embroidery 19
Reading B:An Introduction to Embroidery Trade Association 23
Simulated Writing:Fax and E-mail 25
Listening and Speaking:Product Presentation 29
Unit 3 Advertising 34
Reading and Translating 34
Reading A:Why Advertising? 34
Reading B:Irritating TV Commercials 38
Simulated Writing:Commercial Advertisements 40
Listening and Speaking:Advertising 45
Unit 4 Package Design 50
Reading and Translating 50
Reading A:Food Packages 50
Reading B:Well-designed Packaging 54
Simulated Writing:Advertisements on the Internet 57
Listening and Speaking:Packaging 63
Unit 5 Product Design 67
Reading and Translating 67
Reading A:Product Design and Consumers'Choice 67
Reading B:Conditions of Sale for an Auction 70
Simulated Writing:Bidding Order 72
Listening and Speaking:Exhibition ＆ Auction 77
Reading A:Todd Oldham—A Famous Designer 83
Reading and Translating 83
Unit 6 Fashion Design 83
Reading B:The Designer Work Sheet 86
Simulated Writing:Sales Contract 89
Listening and Speaking:Inquiry and Offer 93
Unit 7 Ceramics 98
Reading and Translating 98
Reading A:Masterpieces of Chinese Art(Excerpt) 98
Reading B:Ceramics Studio Precautions 102
Simulated Writing:Commercial Invoice 104
Listening and Speaking:Agency 107
Unit 8 Jewelry Design 112
Reading and Translating 112
Reading A:Silver 112
Reading B:Jewelry Advertisements 116
Simulated Writing:Insurance Policy 118
Listening and Speaking:Insurance and Claim 123
Unit 9 Jnterier Design 128
Reading and Translating 128
Reading A:An Environment That Works 128
Reading B:20th Annual Interiors Awards Competition 131
Simulated Writing:Bill of Exchange 133
Listening and Speaking:Negotiation ＆ Contract 137
Unit 10 Furniture Design 142
Reading and Translating 142
Reading A:Furniture and Accessories 142
Reading B:North American Furniture Standards 146
Simulated Writing:Letter of Credit 149
Listening and Speaking:Joint Venture 153
Glossary 159
参考答案 181
参考译文 207