Unit One Introduction to cconomics 1
（A） What Is Economics? 1
（B） Economic Theories of Capitalism 4
（C） Trading with the World 10
Unit Two Money and Bangking 13
（A） Bandk Organization 13
（B） Asset Prices,Monetary Plicy and the 17
（C） Personal Banding Is on the Wane in the US 27
Unit Three Finance 31
（A）Inflation 31
（B）The inportance of Red Ink 38
（C）Central Bank Cuts Key Interest Rates 45
Unit Four Taxation 46
（A）Fundamental Concepts of International Taxation 46
（B）A National Savings President 51
（C）Personal Incone Tax Revenues Climb57% 56
Unit Five Investment 59
（A）The Investment Process 59
（B）Securities Markets in China 63
（C）Tsingtao Deals with IR Crisis 74
Unit Six International Trade 79
（A）Quotas 79
（B）Globalization:New Opportunities,Tough Challenges 83
（C）Latest Round of IPR Talks Commences Tomorrow 91
Unit Seven International Finance 93
（A） The Gold Standard 93
（B） Understanding the Foreign Exchange Market 99
（C） All's Wells That Ends Well 105
unit Eight Accounting 107
（A ）Some Basic Concepts and the Accounting Model 107
（B ）Business Valuation:Calculating It Right 112
（C） China Plans for Assets Appraising 121
Unit Nine Marketing 123
（A ）types of Pricing Programs 123
（B） Knowing Your Market 127
（C）Keeping Cool in China 130
Unit Ten Management 135
（A ）Managerial Functions 135
（B） A Game of Risk 141
（C） Reducing Employee Defections 144
Unit Eliven Insurance 148
（A） The Benefits of Insurance 148
（B） Factors Affecting Life Insurance and Annuity Products 153
（C） Insurance Boom 159
Srpplementary Reading 163
（A ）Rial Estate Rising Star of iEconomy 163
（B ）Profile of the Economy of U.S. 165
（C ）China's Economic Reform and Opening 170
Glossary 174