A． Exporting and Importing in International Trade 1
Unit One 1
B． When in Japan,Do As the Germans 3
C． The Bridges of Madison County (Eplsode One ) 6
Unit Two 12
A． The Success of hong Kong Economy 12
B． The Japanese Approach to Business 15
C． The Bridges of Madison County (Episode Two) 18
Unit Three 25
A． Discovering Consumer Needs 25
Unit Four 28
A． Do You Know What Your Employees Think? 28
B． Satisfying Consumer Needs 28
C． The Bridges of Madison Conty(Episode Three) 31
B． A View from the Bottom 41
C． The Bridges of Madison County(Episode Four) 43
Unit Five 50
A． A Michael Jackson Thriller for Sony 50
B． Mass Medla :images of American Politics 52
C． The Bridges of Madison County(Episode Five) 55
A． The World Bank 61
Unit Six 61
B． Swiss Banding Secrecy 64
C． The Bridges of Madison County (Episode Six) 68
Unit Seven 74
A ．Commereial Law 74
B． Law Introduction 76
C． The Bridges of Madison County(Eplsode Seven) 80
Unit Eight 87
A． Computer Jobs 87
B． The history of the Computer 91
C． The Bridges of Madison County (Episode Eight) 93
Unit Nine 99
A． The Futures Market 99
B． Performance Bond 102
C． The Bridges of Madison County(Episode Nine) 104
Unit Ten 112
A ．Hong Kong's Hotel Industry 112
B． Out of time 115
C． The Bridges of Madison Conty(Episode Ten) 118
Glossary 126
Key to the Exercises 133