Unit 1 1
On Friendship 2
Unit 2 20
Ethics and Competitiveness—Putting First Things First 21
Unit 3 38
A New Form of Life， or Revenge of Machines？ 39
Unit 4 53
Companies in a Family Way 54
Unit 5 70
Talking from 9 to 5 71
Unit 6 86
Sixty Million on the Move 87
Unit 7 102
Bill Gates’ New Rules 103
Unit 8 120
Wagon Masters and Lesser Managers 121
Unit 9 138
Make Money by Thinking the Unthinkable 139
Unit 10 156
The Edge 157
Unit 11 172
The Almighty Customer（I） 173
Unit 12 187
The Executive as storyteller 188
注释及练习答案 206