Unit 1 Different Ways of Shopping 1
Part Ⅰ Getting ready 1
Part Ⅱ Net shopping under fire 3
Part Ⅲ Fingerprint shopping 5
Part Ⅳ More about the topic：Shopping and Entertainment 8
Part Ⅴ Do you know…? 11
Part Ⅵ Reminder of key points in this unit 12
Part Ⅶ Watch and enjoy 13
Unit 2 Planting Money 16
Part Ⅰ Getting ready 16
Part Ⅱ National Teach Children to Save Day 19
Part Ⅲ Safe investing 21
Part Ⅳ More about the topic：How Much Money Is There in Your Savings Account? 23
Part Ⅴ Do you know…? 26
Part Ⅵ Reminder of key points in this unit 28
Part Ⅶ Watch and enjoy 29
Unit 3 Loans for the Dream 31
Part Ⅰ Getting ready 31
Part Ⅱ Raising money for buying a car 33
Part Ⅲ Credit cards 36
Part Ⅳ More about the topic：The Great Euro Crisis 38
Part Ⅴ Do you know…? 41
Part Ⅵ Reminder of key points in this unit 43
Part Ⅶ Watch and enjoy 44
Unit 4 Briefingon Taxation and Insurance Policies 47
Part Ⅰ Getting ready 47
Part Ⅱ Briefing on personal taxation 50
Part Ⅲ Should I buy an insurance policy?(Ⅰ) 52
Part Ⅳ More about the topic：Should I Buy an Insurance Policy?(Ⅱ) 54
Part Ⅴ Do you know…? 55
Part Ⅵ Reminder of key points in this unit 58
Part Ⅶ Watch and enjoy 58
Unit 5 Visions of Business 61
Part Ⅰ Getting ready 61
Part Ⅱ Michael Dell vs.Frederick Smith(Ⅰ) 63
Part Ⅲ Michael Dell vs.Frederick Smith(Ⅱ) 65
Part Ⅳ More about the topic：The Business Plan 69
Part Ⅴ Do you know…? 71
Part Ⅵ Reminder of key points in this unit 72
Part Ⅶ Watch and enjoy 73
Unit 6 Fame and Fortune 77
Part Ⅰ Getting ready 77
Part Ⅱ 15 minutes of fame 80
Part Ⅲ Great business deals? 82
Part Ⅳ More about the topic：Gulf between the Rich and the Poor 84
Part Ⅴ Do you know…? 87
Part Ⅵ Reminder of key points in this unit 89
Part Ⅶ Watch and enjoy 91
Unit 7 Business Success 95
Part Ⅰ Getting ready 95
Part Ⅱ Witty ways to success 97
Part Ⅲ SWOT analysis 100
Part Ⅳ More about the topic：How to Improve Your Executive Image? 102
Part Ⅴ Do you know…? 103
Part Ⅵ Reminder of key points in this unit 105
Part Ⅶ Watch and enjoy 106
Unit 8 Feeling the Financial Market 109
Part Ⅰ Getting ready 109
Part Ⅱ The commodity markets 111
Part Ⅲ Twitter made a spectacular debut 113
Part Ⅳ More about the topic：The Dow Jones Industrial Average 118
Part Ⅴ Do you know…? 120
Part Ⅵ Reminder of keypoints in this unit 121
Part Ⅶ Watch and enjoy 122
Unit 9 Customer and service 126
Part Ⅰ Getting ready 126
Part Ⅱ Complaints and apologies 130
Part Ⅲ The secret of good customer service 132
Part Ⅳ More about the topic：Great Plans of Starbucks 136
Part Ⅴ Doyou know…? 137
Part Ⅵ Reminder of key points in this unit 140
Part Ⅶ Watch and enjoy 141
Unit 10 Marketing and sales 144
Part Ⅰ Getting ready 144
Part Ⅱ Sales talk 146
Part Ⅲ Vending machine 150
Part Ⅳ More about the topic：AYear without"Made in China" 153
Part Ⅴ Do you know…? 154
Part Ⅵ Reminder of key points in this unit 156
Part Ⅶ Watch and enjoy 157
Unit 11 Review 160
Activity Ⅰ Where is it? 160
Activity Ⅱ Bank organization 162
Activity Ⅲ The foreign exchange market 164
Activity Ⅳ A survey 166
Activity Ⅴ Is Iceland an expensive country? 167
Activity Ⅵ Fannie Mae 168
Activity Ⅶ Buying goods for sale 170
Activity Ⅷ Watch and enjoy 172