SECTION ONE Introduction to Strategy 1
1 Market-Oriented Perspectives Underlie Successful Corporate,Business,and Marketing Strategies 1
2 Corporate Strategy Decisions and Their Marketing Implications 31
3 Business Strategies and Their Marketing Implications 57
SECTION TWO Opportunity Analysis 83
4 Understanding Market Opportunities 85
5 Measuring Market Opportunities:Forecasting and Market Knowledge 111（本章删去） 133
6 Targeting Attractive Market Segments 133
7 Differentiation and Positioning 153
SECTION THREE Formulating Marketing Strategies 173
8 Marketing Strategies for New Market Entries 175
9 Strategies for Growth Markets 203
10 Strategies for Mature and Declining Markets 227
11 Marketing Strategies for the New Economy 257
SECTION FOUR Implementation and Control 285
12 Organizing and Planning for Effective Implementation 287
13 Marketing Metrics forMarketing Performance 313
Name Index 337
Subject Index 341