General Introduction:Cultural Adaptation in Mergers and Acquisitions&Michael B. Hinner 13
Intercultural Communication for a Global Society&D. Ray Heisey 43
A Review of the Concept of Intercultural Effectiveness&Guo-Ming Chen 71
Adapting to a New Culture:An Integrative Communication Theory&Young Yun Kim 93
Managing Intercultural Conflict:Applying the Culture-Based Situational Conflict Model&John Oetzel,Adolfo José Garcia 133
Cultural Constraints in Management Theories&Geert Hofstede 161
Contrastive Prototypes of Communication Styles in Decision-Making:Mawashi Style vs.Tooshi Style&Teruyuki Kume 185
Assertiveness as Communication Competence:A Comparison of the Communication Styles of American and Japanese Students&Arvind Singhal,Motoko Nagao 205
The Practice of Transformational Leadership in Chinese Culture:Constraints and Promises&Vivian Sheer 225
The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida&Steve Sizoo 247
Gender-Related Differences in Intercultural Communication&Andrea Graf 273
Advertising to the Bottom of the Pyramid:Communicating with Consumers in Developing Markets&Barbara Mueller 293
The Reflection of Culture in Global Business and Marketing Strategy&Marieke De Mooij 317
Visual Advertising across Cultures&Paul Messaris 333
The Role of Culture in Persuasive Presentations:An Israeli and New Zealand Student Video Exchange&Prue Holmes,Nurit Zaidman 367
Pragmatic Diversity,Pragmatic Transfer,and Cultural Identity&Yuxin Jia 389
Hispanic Ad Agencies:Taking the Pulse of Their Market&Felipe Korzenny,Maria Garcia Inglessis 411
Brand-Building in the Chinese Social and Cultural Contexts:Characteristics,Trends,and Problems&Junhao Hong,Xianhong Chen 419
Is the Chinese Self-Construal in Transition?&Nagesh Rao,Arvind Singhal,Li Ren,Jianying Zhang 429
Touring Culture（s）:Intercultural Communication Principles and International Tourism&Sundae R. Bean,Judith N. Martin 459