《外贸函电与单证》PDF下载

  • 购买积分:11 如何计算积分?
  • 作  者:李蓉,赵凤玉主编;阳有明,覃璇,赵莉莉副主编
  • 出 版 社:北京:清华大学出版社;北京:北京交通大学出版社
  • 出版年份:2014
  • ISBN:9787512120778
  • 页数:290 页
图书介绍:本书系统地介绍外贸活动中外贸函电和电子邮件的特点、格式、组成部分、写作原则和注意事项等,主要内容涵盖建立业务关系、询价、报盘、还盘、订货、支付、包装、装运、保险、索赔等各个磋商环节。本书分为四大部分,第一部分系统介绍信件和电子邮件的相关理论知识,第二部分由易渐难地从寻找客户、磋商订单、签订合同、处理纠纷和寻找代理、分销商、连锁经营等贸易合作商等逐一展现外贸各环节,介绍了建立业务关系、询价、报盘、还盘、订货、支付、包装、装运、保险、索赔、代理等内容,第三模块部分结合贸易各环节,提炼常见的单据,通过边学边练,以练为主的方式帮助学生熟悉填写相关外贸单证,第四部分为函电实训部分,以实训方式让学生切实掌握各类信函和邮件的写作。

Part 1 An Introduction to Business Correspondence 2

Chapter 1 Introduction to the Business Correspondence 2

Chapter 2 The Forms of Business Correspondence 7

Chapter 3 The Components in Business Correspondence 19

Chapter 4 The Writing Principles in Business Correspondence 31

Chapter 5 Other Business Writing 41

Part 2 Business Correspondence in International Visible Trade 62

Chapter 6 Looking for Potential Customers 62

Chapter 7 Discussing Price 76

Chapter 8 Signing a Contract 92

Chapter 9 Dealing with Complaints 157

Chapter 10 Other Business Partnership 175

Part 3 Simulation Training in Major Documents 200

Chapter 11 Official and Organizational Documents 200

Chapter 12 Financial Documents 209

Chapter 13 Commercial Documents 218

Chapter 14 Shipping Documents 226

Chapter 15 Insurance Documents 237

Part 4 Simulation Training in Business Correspondence 244

Chapter 16 Simulation Training in Business Correspondence(1) 244

Chapter 17 Simulation Training in Business Correspondence(2) 260

Chapter 18 Simulation Training in Business Correspondence(3) 272

参考文献 290