Unit 1 2
Part ⅠA．What Is Exporting? 2
B．The Importance of Export Trade 3
Part ⅡA．Export Market Research 4
B．Variables in Marketing 5
Part ⅢA．Exporting Procedures（1） 6
B．Exporting Procedures（2） 6
Part Ⅳ The World of Humor 7
Unit 2 10
Part ⅠA．Some Special Terms in Export Trade 10
B．Importance of Export Pricing 11
Part ⅡA．Setting Export Prices—Cost Considerations 12
B．Long Champ Makes Big China Strides 13
Part ⅢA．Business Inquiries（1） 14
B．Business Inquiries（2） 15
C．Business Inquiries（3） 15
Part Ⅳ The World of Humor 16
Unit 3 18
Part ⅠA．Foreign Investment（1） 18
B．Foreign Investment（2） 19
Part ⅡA Investment Wisdom from Warren Buffet 20
B．Investment Environment 21
Part ⅢA Establishing Joint Ventures 22
B．Preferential Policies 22
Part Ⅳ The World of Humor 23
Unit 4 26
Part ⅠA．Stock 26
B．Stock Market 27
Part ⅡA．Stock Value and Indexes 28
B．The Risk Investment 28
Part ⅢA．Warren Buffett—Ace Stockpicker 30
B．George Soros—The Man Who Moves Market 30
Part Ⅳ The World of Humor 31
Unit 5 34
Part ⅠA．Stock Exchange 34
B．A Bull and a Bear Market 35
Part ⅡA．Understand the Stock Market 36
B．How to Start an Investment 36
Part ⅢA．How to Be a Successful Stock Investor 37
B．Stock Market Tips 38
Part Ⅳ The World of Humor 39
Unit 6 42
Part ⅠA．What Is Insurance? 42
B．Insurance Is a Necessity 43
Part ⅡA．Buying Insurance 43
B．Health Insurance 44
Part ⅢA．Questions to Expect When Applying for Insurance 45
B．Insurance Companies 46
Part Ⅳ The World of Humor 46
Unit 7 48
Part ⅠA．Life Insurance Basics 48
B．Property Insurance Companies 49
Part ⅡA．How to Buy Good Health Insurance 50
B．Travel Insurance 50
Part ⅢA．Screen Out Good Insurance Risks from Poor Ones 51
B．Tips for Buying Insurance 52
Part Ⅳ The World of Humor 53
Unit 8 56
Part ⅠA．Promotion Strategies 56
B．A Promoting Project 58
Part ⅡA．Giving Business Presentations（1） 59
B．Giving Business Presentations（2） 59
Part ⅢA．A Sales Presentation（1） 60
B．A Sales Presentation（2） 61
Part Ⅳ The World of Humor 62
Test One 64
Part Ⅰ 64
Part Ⅱ 65
Part Ⅲ 66
Part Ⅳ 67
Part Ⅴ 67
Unit 9 70
Part ⅠA．Why Is Finance Important? 70
B．Financial Market 71
Part ⅡA．The Problem of Inflation 71
B．Dollars in the World Market 72
Part ⅢA．Credit Cards 73
B．Shanghai's Financial Industry 74
Part Ⅳ The World of Humor 74
Unit 10 76
Part ⅠA．Stock Market's Miracle Man 76
B．Seeking the Gold Apple 77
Part ⅡA．Steve Jobs 78
B．Giogio Armani 78
Part ⅢA．Forbes Rich List—World's Billionaires in 2011 80
B．Founder of the Google Search Engine 80
Part Ⅳ The World of Humor 81
Unit 11 84
Part ⅠA．Rail Freight and Road Transport 84
B．Ocean Freight and Air Freight 85
Part ⅡA．Physical Distribution 86
B．Containerization 87
Part ⅢA．Mode of Transportation 88
B．Shipping Goods 88
Part Ⅳ The World of Humor 89
Unit 12 92
Part ⅠA．Shipping with an Expert 92
B．Easy Steps to Preparing Your Package 92
Part ⅡA．Background of DHL Worldwide Express 94
B．Choosing Shipping Options 95
Part ⅢA．Introduction of DHL-Sinotrans 96
B．Philosophies of DHL-Sinotrans 96
Part Ⅳ The World of Humor 97
Unit 13 100
Part ⅠA．What Is E-commerce? 100
B．What Is A Weber? 101
Part ⅡA．Sales of Real Estate on the Internet 102
B．How to Make Money on the Internet? 103
Part ⅢA．Email Marketing Tips 104
B．Email Marketing for Your Online Business 104
Part Ⅳ The World of Humor 105
Unit 14 108
Part ⅠA．Business Unusual for Private Eyes—Detective Agencies Seek Legal Trade Status 108
B．Hunting Dowa the Unfaithful 109
Part ⅡA．Remittance Business Grows 110
B．Arbitration Thrives in China 110
Part ⅢA．New Firm Sells Bargains 112
B．Clubs Teach Kids Investment 112
Part Ⅳ The World of Humor 113
Unit 15 116
Part ⅠA．Cross-cultural Negotiations 116
B．The Concept of"Face" 117
Part ⅡA．Cross-cultural Negotiating Tips 119
B．Different Negotiating Styles 119
Part ⅢA．Negotiating in Japan 121
B．A Negotiation 122
Part Ⅳ The World of Humor 123
Test Two 126
Part Ⅰ 126
Part Ⅱ 127
Part Ⅲ 127
Part Ⅳ 128
Part Ⅴ 129