Unit 1 Tourism History 1
Unit 2 Tourism Today 11
Unit 3 Tourism Destination 21
Unit 4 Attractions and Festivals 32
Unit 5 Passenger Transportation 42
Unit 6 Tour Operators and Travel Agents 53
Unit 7 Hotels 66
Unit 8 MICE Industry 79
Unit 9 Guiding 90
Unit 10 Intercultural Communication in Tourism 103
Unit 11 Tourism Marketing 116
Unit 12 Tourism as Double-edged Sword 129
Unit 13 Tourism Planning 139
Unit 14 Tourism Outlook 151
Listening Scripts 163
Bibliography 185