Unit One A New Start 1
Warm-up 1
Dialogues 1
A Be My Own Boss 1
B A Young Businessman 3
Functional Expressions 7
Communicative Task 8
Task After Class 13
A Global Outlook on the Chinese Economy(Ⅰ) 13
Unit Two Marketing Strategy 17
Warm-up 17
Dialogues 17
A A Frank Talk 17
B Internet Marketing 19
Functional Expressions 22
Communicative Task 23
Task After Class 28
A Global Outlook on the Chinese Economy(Ⅱ) 28
Unit Three Inquiry 32
Warm-up 32
Dialogues 32
A Seeing Is Believing 32
B Exclusive Sales and Agency 34
Functional Expressions 36
Communicative Task 38
Task After Class 43
A Confident Future for Europe(Ⅰ) 43
Unit Four Offer 46
Warm-up 46
Dialogues 46
A Price Terms 46
B A Counter-Offer 48
Functional Expressions 51
Communicative Task 52
Task After Class 60
A Confident Future for Europe(Ⅱ) 60
Unit Five Price 63
Warm-up 63
Dialogues 63
A The First Order 63
B A Repeat Order 65
Functional Expressions 67
Communicative Task 69
Task After Class 76
Testimony at the Joint Economic Committee(Ⅰ) 76
Unit Six Terms of Payment 80
Warm-up 80
Dialogues 80
A A Pleasant Cooperation 80
B Installment Payment 82
Functional Expressions 84
Communicative Task 86
Task After Class 91
Testimony at the Joint Economic Committee(Ⅱ) 91
Unit Seven Packing 94
Warm-up 94
Dialogues 94
A Packing 94
B Another Packing 96
Functional Expressions 99
Communicative Task 100
Task After Class 104
Testimony at the Joint Economic Committee(Ⅲ) 104
Unit Eight Dealing with Finance 109
Warm-up 109
Dialogues 109
A Traveller's Checks 109
B Invest in China 111
Functional Expressions 113
Communicative Task 115
Task After Class 120
Skills for Employment 120
Unit Nine Shipment 124
Warm-up 124
Dialogues 124
A A Fixed Price 124
B Lily's Complaint 126
Functional Expressions 129
Communicative Task 131
Task After Class 136
Speech at European Business School(Ⅰ) 136
Unit Ten Insurance 139
Warm-up 139
Dialogues 139
A A Stitch in Time 139
B F.P.A.or W.P.A 141
Functional Expressions 144
Communicative Task 145
Task After Class 149
Speech at European Business School(Ⅱ) 149
Unit Eleven Commodity Inspection 153
Warm-up 153
Dialogues 153
A Dispute Settled 153
B Different Standards 155
Functional Expressions 157
Communicative Task 159
Task After Class 164
Speech at European Business School(Ⅲ) 164
Unit Twelve Sales and Commission 168
Warm-up 168
Dialogues 168
A A Summer Push 168
B It's a Usual Practice 170
Functional Expressions 172
Communicative Task 174
Task After Class 179
A Welcome Speech 179
Unit Thirteen Securities 183
Warm-up 183
Dialogues 183
A A Bear or a Bull Market 183
B Investing in Bonds 186
Functional Expressions 189
Communicative Task 191
Task After Class 195
Monitoring the Financial System(Ⅰ) 195
Unit Fourteen Era of E-Life 198
Warm-up 198
Dialogues 198
A Professional Help 198
B E-dream 201
Functional Expressions 205
Communicative Task 207
Task After Class 213
Monitoring the Financial System(Ⅱ) 213
Unit Fifteen Great Expectation 217
Warm-up 217
Dialogues 217
A A Contractual Joint Venture 217
B A Prosperous Future 220
Functional Expressions 224
Communicative Task 226
Task After Class 231
Monitoring the Financial System(Ⅲ) 231