Unit 1 Business and Trade 1
Work Objectives 1
Module Ⅰ Lead-in:Looking ＆ Thinking 1
Module Ⅱ Listening ＆ Speaking 3
Module Ⅲ Reading ＆ Understanding 6
Reading A International Trade 6
Reading B Yard Sales in the United States 14
Module Ⅳ Linking up:Reading Skills ＆ Word Building 21
Module Ⅴ Building-up More Skills 26
Module Ⅵ Funny Time 30
Unit 2 Company Presentations 31
Work Objectives 31
Module Ⅰ Lead-in:Looking ＆ Thinking 31
Module Ⅱ Listening ＆ Speaking 33
Module Ⅲ Reading ＆ Understanding 36
Reading A A Trend—Businesses Today Go Global 36
Reading B IKEA—Making Life Better 44
Module Ⅳ Linking up:Reading Skills ＆ Word Building 51
Module Ⅴ Building-up More Skills 55
Module Ⅵ Funny Time 58
Unit 3 Conference and Exhibition 59
Work Objectives 59
Module Ⅰ Lead-in:Looking ＆ Thinking 59
Module Ⅱ Listening ＆ Speaking 61
Module Ⅲ Reading ＆ Understanding 64
Reading A Trade Show—A Promising Industry 64
Reading B Fashion Shows 70
Module Ⅳ Linking up:Reading Skills and Word Building 77
Module Ⅴ Building-up More Skills 80
Module Ⅵ Funny Time 83
Unit 4 New Retailing Program 84
Work Objectives 84
Module Ⅰ Lead-in:Looking ＆ Thinking 84
Module Ⅱ Listening ＆ Speaking 86
Module Ⅲ Reading ＆ Understanding 90
Reading A Factory-to-Store Strategy Pays Off for US Retailer 90
Reading B Carrefour—World's Largest Food Retailer 98
Module Ⅳ Linking up:Reading Skills and Word Building 105
Module Ⅴ Building-up More Skills 108
Module Ⅵ Funny Time 112
Unit 5 Business Dinner 113
Work Objectives 113
Module Ⅰ Lead-in:Looking ＆ Thinking 113
Module Ⅱ Listening ＆ Speaking 115
Module Ⅲ Reading ＆ Understanding 118
Reading A Doing Business over Meals 118
Reading B A Bigger and Better Reception 123
Module Ⅳ Linking up:Reading Skills and Word Building 130
Module Ⅴ Building-up More Skills 132
Module Ⅵ Funny Time 136
Unit 6 Brands 137
Work Objectives 137
Module Ⅰ Lead-in:Looking ＆ Thinking 137
Module Ⅱ Listening ＆ Speaking 139
Module Ⅲ Reading ＆ Understanding 141
Reading A Developing A New Brand 141
Reading B The Importance of Brands 149
Module Ⅳ Linking up:Reading Skills and Word Building 155
Module Ⅴ Building-up More Skills 157
Module Ⅵ Funny Time 161
Unit 7 Money and Banking Matter 162
Work Objectives 162
Module Ⅰ Lead-in:Looking ＆ Thinking 162
Module Ⅱ Listening ＆ Speaking 164
Module Ⅲ Reading ＆ Understanding 167
Reading A How the Pound Killed British Industry 167
Reading B How to Turn Your Clicks to Cash 174
Module Ⅳ Linking up:Reading Skills and Word Building 181
Module Ⅴ Building-up More Skills 184
Module Ⅵ Funny Time 189
Unit 8 Marketing 190
Work Objectives 190
Module Ⅰ Lead-in:Looking ＆ Thinking 190
Module Ⅱ Listening ＆ Speaking 192
Module Ⅲ Reading ＆ Understanding 195
Reading A Give Benefits Not Products 195
Reading B Internet Marketing Promotion Today 201
Module Ⅳ Linking up:Reading Skills and Word Building 209
Module Ⅴ Building-up More Skills 213
Module Ⅵ Funny Time 217
Unit 9 Customer Service 218
Work Objectives 218
Module Ⅰ Lead-in:Looking ＆ Thinking 218
Module Ⅱ Listening ＆ Speaking 220
Module Ⅲ Reading ＆ Understanding 223
Reading A Customer First Customer Service 223
Reading B Customized Shops Bring the Customers 230
Module Ⅳ Linking up:Reading Skills and Word Building 236
Module Ⅴ Building-up More Skills 241
Module Ⅵ Funny Time 243
Unit 10 Starting up Your Own Business 244
Work Objectives 244
Module Ⅰ Lead-in:Looking ＆ Thinking 244
Module Ⅱ Listening ＆ Speaking 247
Module Ⅲ Reading ＆ Understanding 250
Reading A Nike's E-recruitment Strategy 250
Reading B Start up the Easy Way by Opening A Franchise 257
Module Ⅳ Linking up:Reading Skills and Word Building 265
Module Ⅴ Building-up More Skills 267
Module Ⅵ Funny Time 271