Global Semiotics:Bridging Different Civilizations—The 11th World Congress of IASS,Nanjing Normal University&Yongxiang Wang ＆ Hongbing Yu(China) 1
A Portrait of Professor&Yiheng Zhao 4
The Paradox of Translation&Susan Petrilli(Italy) 6
Semiotics and Its Double-institutional Aspects:As Analyzing Methods and as Institutionalized Objects&Youzheng Li(China) 19
A Semiotic Perspective on the Language of Science&Abraham Solomonick(Israel) 46
The Theories of Value and Opposition Applied to Mathematics&Marcel Danesi(Canada) 65
Zoomorphism:An Analytic Model for Drama Characters&Armín Gómez Barrios(Mexico) 88
The Back of Mnemosyne:A Cultural-semiotic Analysis of the Forgetting Mechanism of Culture&Hongbing Yu(China) 101
"Le Soleil".Representation or Re-presentation?&Katarzyna Kaczmarczyk(Poland) 115
An Analysis of Symbolized Character Images and Dual Discourses in Comic Novels—Taking as Examples the Comic Novels by Yu Hua,Zhao Benfu and Xia Tianmin&Zhaoyi Pan ＆ Xinning Pan(China) 128
Theoretical Models for the Rhetorical Analysis of Photomontage&Jacob Ba？uelos(Mexico) 140
Demystification of an Ad Using Barthes's Cultural Semiotics&Shuping Zhang ＆ Xiaoxia Liu(China) 156
Introduction to the Special Section for Peircean Semiotics and His Philosophy of Inquiry&Charls Pearson(U.S.A.) 162
Semiosis and Phase Transitions in Biology:a Peircean View&Eliseo Fernández(U.S.A.) 164
Peirce on Wonder,Inquiry and the Semiotic Ubiquity of Surprise&Elizabeth F.Cooke(U.S.A.) 178
Semiotic Boundary Values,Spirit and Human Freedom&Charls Pearson(U.S.A.) 201
Tartu Semiotics in 2012&Kalevi Kull(Estonia) 207
The Tartu Synthesis in Semiotics Today Viewed from America&John Deely(U.S.A.) 214
On Cognitive and Semiotic Functions of Shifters&Marina Grishakova(Estonia) 227
Pragmatical Aspects of Models of Sociocultural Space&Tiit Remm(Estonia) 238
Sign Systems Studies and the Semiotic Journals of the World&Kalevi Kull ＆ Timo Maran(Estonia) 249
CogSem Notes Ⅳ—From Structural Semantics to Cognitive Semiotics&Per Aage Brandt(U.S.A.) 257