Unit 1 International Organizations 1
Part Ⅰ Pre-reading Questions 1
Part Ⅱ Extensive Reading 2
Text A Roles of International Organizations in the Global Economy 2
Text B Story of the International Chamber of Commerce 6
Part Ⅲ Reading Skills:因果关系的理解 11
Part Ⅳ Supplementary Reading:What Is the World Trade Organization? 13
Part Ⅴ Test Yourself 15
Unit 2 Telecommunications 18
Part Ⅰ Pre-reading Questions 18
Part Ⅱ Extensive Reading 19
Text A The Computer and the Poet 19
Text B Getting the Message,at Last 23
Part Ⅲ Reading Skills:定语从句的理解 27
Part Ⅳ Supplementary Reading:What,No Phone? 29
Part Ⅴ Test Yourself 31
Unit 3 International Trade 33
Part Ⅰ Pre-reading Questions 33
Part Ⅱ Extensive Reading 34
Text A Is Trade Good for America? 34
Text B The Farm Fight 39
Part Ⅲ Reading Skills:“it”的多种用途 44
Part Ⅳ Supplementary Reading:The Great Trade Routes 47
Part Ⅴ Test Yourself 51
Unit 4 Human Resources 55
Part Ⅰ Pre-reading Questions 55
Part Ⅱ Extensive Reading 56
Text A The World As I See It 56
Text B The Battle for Brainpower 60
Part Ⅲ Reading Skills:主语从句的理解 67
Part Ⅳ Supplementary Reading:Masters of the Universe 69
Part Ⅴ Test Yourself 73
Unit 5 Education 76
Part Ⅰ Pre-reading Questions 76
Part Ⅱ Extensive Reading 77
Text A Universities and Their Function 77
Text B Global Degrees 81
Part Ⅲ Reading Skills:过去分词的理解 86
Part Ⅳ Supplementary Reading:College Is a Bad Investment 88
Part Ⅴ Test Yourself 90
Unit 6 Travel 93
Part Ⅰ Pre-reading Questions 93
Part Ⅱ Extensive Reading 94
Text A Enter(Again)the Golden Age of Travel 94
Text B Tourism and Peace 98
Part Ⅲ Reading Skills:通过上下文猜测词义 103
Part Ⅳ Supplementary Reading:Longmen Grottoes(Dragon Gate Grottoes) 105
Part Ⅴ Test Yourself 108
Unit 7 Management 111
Part Ⅰ Pre-reading Questions 111
Part Ⅱ Extensive Reading 112
Text A Managers Must Manage 112
Text B You Can't Count on Your Employer 117
Part Ⅲ Reading Skills:长句的理解 122
Part Ⅳ Supplementary Reading:Four Ways to Make Sure Your Employees Will Leave 124
Part Ⅴ Test Yourself 126
Unit 8 Marketing(Ⅰ) 129
Part Ⅰ Pre-reading Questions 129
Part Ⅱ Extensive Reading 130
Text A Wake-Up Time 130
Text B The Greatest Salesman in the World 134
Part Ⅱ Reading Skills:倒装句型的理解(Ⅰ) 139
Part Ⅳ Supplementary Reading:Death of a Salesman 141
Part Ⅴ Test Yourself 144
Unit 9 Marketing (Ⅱ) 148
Part Ⅰ Pre-reading Questions 148
Part Ⅱ Extensive Reading 149
Text A The Secret to Smartphone Marketing Is Still Email 149
Text B Email Marketing Gets New Persona with AI 153
Part Ⅲ Reading Skills:快速泛读、计时阅读、略读和寻读 157
Part Ⅳ Supplementary Reading:Email Subject Lines Can Really Suck and Here's How to Make Yours Better 160
Part Ⅴ Test Yourself 163
Unit 10 Hi-Tech Companies 166
Part Ⅰ Pre-reading Questions 166
Part Ⅱ Extensive Reading 167
Text A How Far Can Amazon Go? 167
Text B Apple's Future——Reluctant Reformation 171
Part Ⅲ Reading Skills:猜词法、略读法、查读法和读懂言外之意法 176
Part Ⅳ Supplementary Reading:Telecom Networks—Two Companies 178
Part Ⅴ Test Yourself 180
Unit 11 Logistics 184
Part Ⅰ Pre-reading Questions 184
Part Ⅱ Extensive Reading 185
Text A Supply-Chaining 185
Text B 21st-Century Clippers 188
Part Ⅲ Reading Skills:时间状语从句的理解 192
Part Ⅳ Supplementary Reading:Give Globalization a Hand 194
Part Ⅴ Test Yourself 197
Unit 12 Banking 200
Part Ⅰ Pre-reading Questions 200
Part Ⅱ Extensive Reading 201
Text A What Is a Bank Really For? 201
Text B Online Banking,Is It for You? 206
Part Ⅲ Reading Skills:省略句的理解 212
Part Ⅳ Supplementary Reading:What Are Central Banks? 214
Part Ⅴ Test Yourself 217
Unit 13 Opulence 221
Part Ⅰ Pre-reading Questions 221
Part Ⅱ Extensive Reading 222
Text A Of the Natural Progress of Opulence 222
Text B Monetary Policy:A Long Low Note 226
Part Ⅲ Reading Skills:英语阅读的一些技巧 230
Part Ⅳ Supplementary Reading:Free Exchange 231
Part Ⅴ Test Yourself 234
Unit 14 Investment 237
Part Ⅰ Pre-reading Questions 237
Part Ⅱ Extensive Reading 238
Text A Find What Type of Investment is Right for You 238
Text B How Much Should People Pay for Investing in the Stock Market? 241
Part Ⅲ Reading Skills:商务英语阅读的词汇特点和阅读模型 246
Part Ⅳ Supplementary Reading:European House Prices Are Finding It Harder to Defy Gravity 248
Part Ⅴ Test Yourself 251
Unit 15 Stock Market 254
Part Ⅰ Pre-reading Questions 254
Part Ⅱ Extensive Reading 255
Text A An Introduction to the Stock Market 255
Text B What Makes Stock Prices Go Up and Down? 260
Part Ⅲ Reading Skills:倒装句型的理解(Ⅱ) 265
Part Ⅳ Supplementary Reading:Warren Buffett:How He Does It 266
Part Ⅴ Test Yourself 270
Unit 16 Insurance 274
Part Ⅰ Pre-reading Questions 274
Part Ⅱ Extensive Reading 275
Text A The Danger of Lying in Bed 275
Text B The Fine Print:Insurance 279
Part Ⅲ Reading Skills:并列句的理解 285
Part Ⅳ Supplementary Reading:European Insurers Get Some Souped-Up New Regulations 287
Part Ⅴ Test Yourself 289
Appendix:Key to Test Yourself 291