Unit 1 Job Interview 1
Part Ⅰ Business Reading 1
Text A Tips for Acing a Job Interview 1
Text B Bad Job Interviews：What Went Wrong？ 8
Part Ⅱ Business Listening and Speaking 11
Video One：Interview 11
Video Two：Answering“Tell me about yourself”in a Job Interview 12
Video Three：A Funny Interview 12
Part Ⅲ Business Translation 12
Business English Translation 12
Part Ⅳ Business Writing 16
Unit 2 Business Etiquette 21
Part Ⅰ Business Reading 21
Text A Business Etiquette for Corporate Events 21
Text B How to Master Business Etiquette in New Zealand 27
Part Ⅱ Business Listening and Speaking 31
Video One：HSBC Funny Ads on Cultural Differences 31
Video Two：Business Etiquette and Manners：First Impression and Handshakes 31
Video Three：Business Etiquette and Manners in Name Tags，Phone Calls，Wi-Fi and Elevator Utilization 32
Part Ⅲ Business Translation 32
Business Card 32
Part Ⅳ Business Writing 36
Unit 3 Business Travel 40
Part Ⅰ Business Reading 40
Text A How to Organize a Travel Itinerary 40
Text B International Business Travel—Dos and Don’ts 45
Part Ⅱ Business Listening and Speaking 49
Video One：How to Behave Appropriately on a Business Trip 49
Video Two：How to Pack for a Short Business Trip 49
Video Three：Planning a Business Trip 50
Part Ⅲ Business Translation 50
Trademark 50
Part Ⅳ Business Writing 55
Unit 4 Business Meeting 57
Part Ⅰ Business Reading 57
Text A How to Write an Agenda for a Meeting 57
Text B Running Business Meetings 62
PartⅡ Business Listening and Speaking 67
Vide One：Business Meeting 67
Video Two：How to Start a Meeting Effectively 67
Video Three：Coming up with a Solution 67
Part Ⅲ Business Translation 68
Company Profile 68
Part Ⅳ Business Writing 70
Unit 5 Product and Company Presentation 73
Part Ⅰ Business Reading 73
Text A How to Create a Powerful Sales Presentation 73
Text B The Perfect Presentation：Materials 78
Part Ⅱ Business Listening and Speaking 83
Video One：Presentation—Good and Bad Examples 83
Video Two：Make a Presentation Like Steve Jobs 83
Video Three：How to Speak So That People Want to Listen 84
Part Ⅲ Business Translation 85
Product Instruction 85
Part Ⅳ Business Writing 87
Unit 6 Sales and Marketing 91
Part Ⅰ Business Reading 91
Text A What Is the Difference Between Marketing and Sales？ 91
Text B Powerful Content Marketing Stories 95
Part Ⅱ Business Listening and Speaking 100
Video One：InTouch Advertisement 100
Video Two：Social Media Marketing 100
Video Three：Secrets from the Science of Persuasion 101
Part Ⅲ Business Translation 101
Business Letter 101
Part Ⅳ Business Writing 105
Unit 7 Business Negotiation 108
Part Ⅰ Business Reading 108
Text A How to Negotiate a Job Offer 108
Text B How to Know When You Should Walk Away from a Negotiation 113
Part Ⅱ Business Listening and Speaking 118
Video One：A Negotiation in the Movie Erin Brockovich 118
Video Two：A Business Negotiation （Ⅰ） 118
Video Three：A Business Negotiation （Ⅱ） 119
Part Ⅲ Business Translation 119
Business Advertisement 119
Part Ⅳ Business Writing 123
Unit 8 Business Culture 125
Part Ⅰ Business Reading 125
Text A Culture Is a Firing Offense 125
Text B Doing Business in Canada 129
Part Ⅱ Business Listening and Speaking 133
Video One：Difference of Business Cultures 133
Video Two：Cultural Differences in Business （Japan and France） 134
Video Three：Cultural Difference in Business 134
Part Ⅲ Business Translation 135
Business Contract 135
Part Ⅳ Business Writing 140
参考文献 142