Unit 1 Overview of Tourism 1
Objectives 1
Leading-in 1
Situational Dialogue 2
Text 4
Further Reading 7
Practice 9
Western Culture ABC 9
Cross-cultural Communication Skills 10
Translation Studies 11
Unit 2 Understanding of Service 13
Objectives 13
Leading-in 13
Situational Dialogue 15
Text 19
Further Reading 22
Practice 24
Western Culture ABC 25
Cross-cultural Communication Skills 25
Translation Studies 27
Unit 3 Preparations before Tour 29
Objectives 29
Leading-in 29
Situational Dialogue 30
Text 31
Further Reading 34
Practice 37
Western Culture ABC 38
Cross-cultural Communication Skills 38
Translation Studies 40
Unit 4 Greeting Guests 43
Objectives 43
Leading-in 43
Situational Dialogue 45
Text 47
Further Reading 50
Practice 51
Western Culture ABC 52
Cross-cultural Communication Skills 53
Translation Studies 54
Unit 5 Hotel Accommodation 57
Objectives 57
Leading-in 57
Situational Dialogue 58
Text 60
Further Reading 62
Practice 63
Western Culture ABC 64
Cross-cultural Communication Skills 65
Translation Studies 66
Unit 6 Chinese Cuisine 69
Objectives 69
Leading-in 69
Situational Dialogue 71
Text 72
Further Reading 75
Practice 77
Western Culture ABC 78
Cross-cultural Communication Skills 78
Translation Studies 80
Unit 7 Tour Arrangement 83
Objectives 83
Leading-in 83
Situational Dialogue 84
Text 86
Further Reading 88
Practice 90
Western Culture ABC 90
Cross-cultural Communication Skills 92
Translation Studies 93
Unit 8 Survey of Chinese Culture 97
Objectives 97
Leading-in 97
Situational Dialogue 98
Text 100
Further Reading 102
Practice 104
Western Culture ABC 104
Cross-cultural Communication Skills 106
Translation Studies 108
Unit 9 Ancient Chinese Architecture 109
Objectives 109
Leading-in 109
Situational Dialogue 110
Text 111
Further Reading 115
Practice 116
Western Culture ABC 117
Cross-cultural Communication Skills 118
Translation Studies 120
Unit 10 Classical Chinese Garden 123
Objectives 123
Leading-in 123
Situational Dialogue 124
Text 125
Further Reading 128
Practice 130
Western Culture ABC 131
Cross-cultural Communication Skills 132
Translation Studies 134
Unit 11 Major Religions in China 139
Objectives 139
Leading-in 139
Situational Dialogue 140
Text 142
Further Reading 145
Practice 146
Western Culture ABC 147
Cross-cultural Communication Skills 148
Translation Studies 149
Unit 12 Buddhism and Temple Tour 152
Objectives 152
Leading-in 152
Situational Dialogue 153
Text 155
Further Reading 157
Practice 159
Western Culture ABC 160
Cross-cultural Communication Skills 161
Translation Studies 162
Unit 13 Traditional Chinese Festivals 165
Objectives 165
Leading-in 165
Situational Dialogue 167
Text 170
Further Reading 173
Practice 174
Western Culture ABC 175
Cross-cultural Communication Skills 175
Translation Studies 177
Unit 14 ChineseArt 181
Objectives 181
Leading-in 181
Situational Dialogue 183
Text 185
Further Reading 188
Practice 190
Western Culture ABC 191
Cross-cultural Communication Skills 191
Translation Studies 193
Unit 15 Recreation and Entertainment 197
Objectives 197
Leading-in 197
Situational Dialogue 198
Text 200
Further Reading 202
Practice 204
Western Culture ABC 204
Cross-cultural Communication Skills 205
Translation Studies 207
Unit 16 Complaints in Tourism 210
Objectives 210
Leading-in 210
Situational Dialogue 211
Text 212
Further Reading 213
Practice 214
Western Culture ABC 215
Cross-cultural Communication Skills 216
Translation Studies 217
Unit 17 Tourism in the Future 220
Objectives 220
Leading-in 220
Situational Dialogue 221
Text 223
Further Reading 228
Practice 230
Western Culture ABC 230
Cross-cultural Communication Skills 231
Translation Studies 232
Unit 18 Farewell 234
Objectives 234
Leading-in 234
Situational Dialogue 235
Text 236
Further Reading 238
Practice 239
Western Culture ABC 239
Cross-cultural Communication Skills 240
Translation Studies 243